MelBet Partners & Affiliates appoints IPL star, musician and influencer Dwayne Bravo as its new ambassador iGame

MelBet Partners & Affiliates appoints IPL star, musician and influencer Dwayne Bravo as its new ambassador

(AsiaGameHub) - The cricket superstar's renown and media profile reach well past the boundary ropes. Press release.- MelBet Partners & Affiliates has revealed the appointment of a new brand ambassador — Dwayne “DJ” Bravo. Dwayne Bravo is a genuinely unique character with an extraordinary background. He is a cricket icon whose celebrity and media footprint have for a long time stretched far wider than the sporting arena. The following highlights a selection of his professional accolades: A T20 great. The first cricketer globally to claim over 600 wickets in the T20 format. A two-time ICC T20 World Cup champion with the West Indies (2012 and 2016). One of the most familiar faces of the Chennai Super Kings. He currently works as a bowling coach for the Kolkata Knight Riders. He has competed and triumphed in the planet's top leagues: IPL, BBL, PSL, BPL, CPL, LPL. 21 years as a professional cricketer. His playing career ended following CPL 2024. Yet, Dwayne is not celebrated solely for his sporting accolades and championships. He is respected for his courageous, vocal, and socially engaged position. He has never refrained from speaking out against perceived injustice, be it on or off the pitch. He is a distinctive figure who steadfastly adheres to his convictions and beliefs. Representatives from MelBet Partners & Affiliates stated: “Securing Dwayne 'DJ' Bravo represents a major landmark for us. He is immensely charismatic and stands apart. Only a tiny fraction of elite athletes successfully branch out beyond their primary sport. Dwayne, in contrast, has steadily cultivated his media profile over his career, engaged in diverse ventures, endorsed brands, and even ventured into music. He functions on a completely different plane. This is what makes our alliance so thrilling—it unlocks significantly greater potential, not just for our partnership but also for our community.” To further demonstrate Dwayne “DJ” Bravo's wide-ranging talents, here are several more instances of his endeavors: Partnered with brands from various sectors, such as SBOTOP and Carib Beer. Introduced his own fashion line, 3 Big Dogs. His song Champion achieved worldwide success, exceeding 170 million views on YouTube. Backs the sci-fi animation series “Galaxy Champions,” a $5 million venture viewed as one of cricket's initial major forays into global sci-fi entertainment. Today, Dwayne “DJ” Bravo is acknowledged well outside of India. He holds substantial popularity in Trinidad and Tobago, Pakistan, Bangladesh, alongside Nepal and Sri Lanka. Dwayne “DJ” Bravo commented: “I can now officially confirm our partnership is active—you know how those pre-announcement NDAs work. I'm thrilled to be part of the MelBet Partners brand, and we have already crafted a complete campaign featuring a broad spectrum of initiatives. I genuinely appreciate the overall energy, the strategic path, and the ideas we've developed. It's fantastic when you and a brand are aligned and share a common perspective.” Enlisting an ambassador of this caliber will deliver MelBet Partners & Affiliates and their partners multiple advantages—from bolstered credibility in key markets to the development of new initiatives centered not just on sports but also on media. Although full specifics are yet to be revealed, MelBet Partners has offered a glimpse of what's planned. The audience can anticipate: Fresh gamification features. Bravo’s Detective Blog. New limited-edition merchandise. “To ensure you are informed of all the newest developments, follow MelBet Partners & Affiliates on social media. Plenty more is on the horizon,” the company added. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Chris Bird, Advisor at 1xBet, to Discuss Betting Trends at SBC Summit Malta Ahead of 2026 Football Tournament iGame

Chris Bird, Advisor at 1xBet, to Discuss Betting Trends at SBC Summit Malta Ahead of 2026 Football Tournament

(AsiaGameHub) - 1xBet offers a preview of Chris Bird's forthcoming panel discussion at the SBC Summit Malta 2026. Press release.- Some individuals are known for calling things exactly as they are, without corporate polish or decorative slides. Chris Bird is such a person. With a career spanning over four decades in media, public relations, and strategic consulting, his journey has taken him from regional newspapers to Chief Operating Officer of Manchester City, and from an advisor to JD Sports to CEO of the Raheem Sterling Foundation. His experience includes work with Betfred and Disney, serving on boards during crises, and making high-stakes decisions. Bird understands the disconnect between a perfectly crafted strategy and the realities of day-to-day management, which is precisely why his probing questions can be so unsettling. The SBC Summit Malta is a pivotal industry event, setting the annual agenda for operators, affiliates, and regulators globally. This year, the conference convenes on the cusp of the most extensive football tournament ever staged. On April 29 at the InterContinental Malta, Bird will participate in the panel “Summer of Football: Betting Predictions and Market Movers.” He joins as a recently appointed consultant for 1xBet, a role that underscores the brand's dedication to enhancing its global integrity and social responsibility programs. Drawing on his insider knowledge, Bird will outline five critical challenges facing the market—each warranting frank dialogue. Challenge one: Where does the money really come from? “Where does the money really come from? Let’s not guess. Let’s be honest.” Bird poses a direct question: what truly drives revenue during a major tournament? Pre-match betting has been decisively overtaken by in-play wagering, which is now the standard, not merely a trend. Users who once placed a single pre-match bet now engage with platforms for the full 90 minutes, with every corner kick and substitution representing a new opportunity. A more urgent question follows: are prediction-based betting products generating new revenue for the industry, or are they simply redistributing existing funds? Expanding a product range is only logical if it attracts new customers, not if it merely draws them from existing offerings. This is a question every operator and affiliate must confront with honesty. Challenge two: emotion outweighs transaction – but do you grasp what motivates a fan? “Fans first, always. This is a global football tournament, emotional and not just transactional.” With 48 teams and 104 matches, the scale is unprecedented. Bird voices a concern many avoid: Could the expanded format weaken overall interest in the tournament? More pressingly, do fans still primarily bet on their national teams, or are they swayed by hype, content, and influencers? For affiliates, this is a clear indicator: if audience behaviour has moved from national allegiance to emotionally-driven trend-following, then content designed for conversions must evolve accordingly. Those with a superior understanding of the fan will gain an advantage not just in clicks, but in customer lifetime value (LTV). Bird states plainly: “If we don’t understand the fan, none of the product stuff matters.” Psychology takes precedence over technology. Challenge three: if it’s slow, the user leaves. “The experience has to work, simple as that. If it’s slow, people leave.” Bird addresses user experience in concrete terms. A fan placing a live bet via smartphone will not tolerate slow loading times, complex navigation, or a platform that fails during peak traffic like a goal moment. Industry studies indicate over 82 percent of fans use mobile apps while viewing a match. The premier football tournament of summer 2026 will be won through speed and simplicity. This is a technical imperative, not a marketing tagline. A mobile-first approach in 2026 is the essential standard. Platforms not optimized for it risk losing users instantly. Challenge four: speed increases risk “Trust and responsibility. We can’t ignore this. Faster betting means more risk.” Bird highlights a correlation the industry often avoids: increased betting speed elevates user risk. A broader product portfolio heightens operator responsibility. If the market misjudges this balance, the repercussions will be universal. This is not mere regulatory talk but an operational fact. Bird identifies this as a systemic hazard: an industry that grows a product faster than its safeguards can develop sets precedents that influence future regulation for all. Responsible Gaming is the cornerstone of long-term viability for every stakeholder. Challenge five: What happens after the final? “The reality for operators and affiliates. This cannot be dressed up. What happens after the final?” The panel's most pragmatic question is also crucial for affiliates. The tournament spans roughly six weeks, after which activity plummets. How can player LTV be maintained when the football calendar is blank? Bird introduces the topic of casino cross-selling: determining when it is suitable post-tournament and how to migrate users from sports betting to other verticals seamlessly. Every operator deals with this issue. Those who devise their retention strategy proactively, not reactively, will achieve long-term success. Advice for affiliates: how to leverage this moment Chris Bird's SBC Malta panel is more than a talk; it is a market analysis from a seasoned industry insider. Each point he raises is a direct indicator of where traffic and conversions will focus, serving as a roadmap for affiliates. The supremacy of in-play betting signals the need for content built around live events: concise pre-match previews, in-game updates, and instant reactions to pivotal moments, which convert more effectively than static content. The tournament's emotional core is a reminder that audiences decide with their hearts; content that speaks the fan's language generates more engagement than odds alone. Speed is a non-negotiable for partner portals; if a landing page isn't mobile-optimized, traffic will vanish before converting. 1xPartners is an iGaming affiliate program with an established infrastructure: over 500,000 partners across more than 150 countries, RevShare up to 50 percent, and CPA offers up to US$150 per player. Flexible payment options and dedicated support assist in crafting strategies for any traffic or audience type. Bird is posing the critical questions. The time to develop solutions is now, before the tournament kicks off. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Weekend Conversation Corner: April 24 iGame

Weekend Conversation Corner: April 24

(AsiaGameHub) - Welcome to the latest edition of Focus Gaming News’ Weekend Conversation Corner, where we share a quick roundup of the past week’s top headlines that have drawn global attention. As we recap key stories that have shifted public discourse, shaped policy, and sparked widespread discussion, we cut through unnecessary clutter to bring you a concise summary of the week’s most meaningful developments. Stay informed, stay inspired, and keep gaming. We wish you a wonderful weekend ahead! UK lawmakers join forces to renew push for gambling advertising reforms Calls for reform of UK gambling advertising rules are growing, with supporters in both the House of Commons and House of Lords calling for stricter oversight. A joint report from the All-Party Parliamentary Group on Gambling Reform and Peers for Gambling Reform highlights that the industry has repeatedly violated voluntary codes, and caused significant harm to children and vulnerable groups. The report pushes back against the UK government’s focus solely on illegal operators, stressing that balanced regulation is also needed for the licensed gambling sector. It also questions industry-commissioned estimates of illegal market growth, arguing that prominent gambling advertising drives up demand for unlicensed platforms. The report calls for stronger regulation across the entire gambling ecosystem, and signals ongoing dissatisfaction with the current Gambling Act review process. Kane Purdy, the new chair of the BGC, will face major challenges in addressing these concerns. EU online gambling levy idea is “unworkable”, EGBA says The European Gaming and Betting Association (EGBA) has rejected the proposal of an EU-wide levy on online gambling, calling the concept “unworkable”. The proposal, put forward by the European Parliament’s Budget Committee, would add an extra tax on top of existing national gambling taxes, a change that could ultimately benefit illegal operators. EGBA Secretary General Maarten Haijer stressed that there is no legal basis for such a levy, and warned it would damage consumer protection efforts and cut tax revenues for EU member states. EGBA also noted that the Committee’s opinion is not a concrete formal proposal, and any such plan would require unanimous approval from all 27 EU Member States to move forward. The European Parliament is scheduled to vote on the opinion soon, with formal negotiations expected to wrap up by the end of 2026. Separately, EGBA has submitted evidence to the European Commission’s call for action against fraudulent gambling sites. Italy’s land-based gambling decree expected imminently This piece covers upcoming reforms to Italy’s land-based gambling sector, which will introduce a new unified regulatory framework. Maurizio Leo, Deputy Minister of Economy and Finance, will present the Reorganisation Decree to the Council of Ministers in the coming days. The reforms aim to address concerns related to fiscal policy, public order, and anti-crime efforts, introducing stricter rules on operating hours and new minimum distance requirements for venues. The new concession model will require minimum bids for gaming machine operations, and mandatory licensing for all betting shops and bingo halls. Certified operators must follow strict oversight measures, including mandatory distance requirements from sensitive sites and rigorous anti-money laundering controls. Negotiations over the distribution of tax revenue have delayed the reforms, with stakeholders hoping for final approval by August 29. Additionally, gambling tax revenues have fallen in Italy, prompting growing calls to lift the country’s ban on gambling advertising and sponsorships. Jamaica finalises new casino gaming regulations Jamaica’s Senate has approved the Casino Gaming (General) Regulations 2025, clearing the way for the launch of the country’s first regulated land-based casino industry. The new framework includes licensing requirements, reporting obligations, and expanded enforcement powers to boost transparency and accountability across the sector. The regulations are designed to protect patrons and legitimate operations, aligning regulatory oversight with international standards for preventing financial crime. The first regulated casino is planned for the Princess Grand Jamaica resort, with a projected opening in early 2026. The Casino Gaming Commission has committed to upholding integrity and cooperating with the Financial Investigations Division to address financial crime risks. While the government plans to expand the sector to include online gambling in the future, regulations for online gambling are still incomplete. Up to £100m wagered illegally during Grand National weekend, UK’s BGC estimates The Betting and Gaming Council (BGC) estimates that up to £100 million was bet with illegal operators during the Aintree Festival, including £40 million wagered on the Grand National itself. The BGC highlighted the risks of illegal gambling and warned that proposed financial risk checks could accidentally push bettors into unregulated markets. The British Horseracing Authority also opposes the new checks proposed by the Gambling Commission. BGC CEO Grainne Hurst emphasised how important it is to keep bettors in the regulated market, where necessary consumer safeguards are in place, unlike unregulated illegal operators. The BGC stressed that prioritising action against the criminal gangs behind illegal gambling is critical to protecting the legitimate regulated sector. Brazilian presidential decree to introduce new online gambling restrictions A new presidential decree in Brazil is set to roll out new restrictions on online gambling, aiming to bar certain individuals from participating and enforce stricter advertising rules. The measure, which is expected to be less strict than a proposed full ban on online gambling, will target people enrolled in a new government debt refinancing program and crack down on misleading or irresponsible advertising practices. The Brazilian government believes the growth of online gambling has contributed to rising public debt, and aims to limit access to gambling, especially for vulnerable individuals. The decree, drafted by multiple government bodies, is scheduled to be published in May 2026. Details on how restrictions will be implemented and the criteria for identifying non-compliant advertising have not yet been released. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Pengerusi Betsson memuji usaha Italia untuk pertumbuhan Eropah Barat meskipun penurunan pendapatan yang lebih luas iGame

Pengerusi Betsson memuji usaha Italia untuk pertumbuhan Eropah Barat meskipun penurunan pendapatan yang lebih luas

(AsiaGameHub) - CEO Betsson Pontus Lindwall percaya strategi jangka panjang syarikat di Itali mula membuahkan hasil setelah ia membawa peningkatan 10.3% dalam hasil Suku Tahunan Pertama (Q1) Eropah Barat. Betsson menerbitkan pendapatan Q1nya pada Jumaat, dengan pertumbuhan dua digit di Eropah Barat didorong oleh hasil tertinggi sepanjang masa di Itali, selain tahap pusing ganti dan deposit yang mencatatkan rekod. Dalam temu bual selepas pengumuman hasil, Lindwall memberitahu iGB Itali adalah contoh strategi jangka panjang Betsson yang membawa kepada keuntungan di sesuatu pasaran. “Secara umumnya, ia mengambil masa yang agak lama untuk membina pasaran B2C yang menguntungkan,” kata Lindwall. “Anda perlu melabur dalam kesedaran jenama, membina pangkalan pelanggan, membina pasukan anda. Anda bermula hampir dari sifar. Dan ia mengambil masa bertahun-tahun lamanya untuk mendapatkan sesuatu yang seumpamanya menjadi menguntungkan. “Saya rasa Itali adalah contoh yang baik. Kami menanggung kos dan keuntungan negatif di pasaran itu selama lebih kurang 10 tahun sebelum kami mula menguntungkan. Dan itulah yang diperlukan untuk membina kedudukan anda di pasaran B2C yang besar.” H2 Gambling Capital menjangka jumlah GGR pasaran pertaruhan dan permainan dalam talian di Itali akan mencapai hampir €7 bilion pada tahun 2026. Menjelang tahun 2030, H2 menjangka pasaran itu akan menjana lebih €9.3 bilion GGR dalam talian, dengan Betsson bersedia untuk memanfaatkan pertumbuhan tersebut. Dalam Q1 2026, hasil pertaruhan Itali jatuh 7%, walaupun berlaku pemulihan kukuh pada bulan Mac, pertaruhan maya meningkat 16%, dan perlumbaan kuda terus mengalami penurunan yang ketara. Rekod hasil terkawal untuk Betsson Jumlah hasil kumpulan Betsson Q1 adalah sebanyak €285.3 juta pada Q1, penurunan 3% berbanding tahun sebelumnya, terjejas oleh prestasi B2B syarikat. Bahagian hasil Betsson dari pasaran terkawal tempatan mencapai 73%, meningkat 20% berbanding tahun sebelumnya. Suku tahun ini menandakan hasil terkawal tertinggi yang pernah direkodkan. Lindwall berkata peralihan ini adalah keutamaan utama untuk perniagaan ke hadapan. “Ia ada dalam strategi jangka panjang kami,” jelas Lindwall. “Kami percaya pasaran secara keseluruhan akan beralih dari kawalan bekalan kepada kawalan tempatan dari masa ke semasa, dan ini berlaku untuk kebanyakan pasaran. “Jadi jika anda ingin mempunyai kedudukan yang kukuh di pasaran pada masa depan jangka panjang, anda perlu menjadi pemain besar di pasaran terkawal. Itulah strategi kami.” M&A lanjut dirancang untuk Betsson Setelah menandatangani perjanjian pemerolehan bulan lepas, Betsson sedang dalam proses menyempurnakan pemerolehan perniagaan B2C Rhino Entertainment Group. Lindwall berharap pemerolehan itu dapat diselesaikan sama ada pada akhir Q2 atau awal Q3, dengan kelulusan kawal selia masih diperlukan. Apabila ditanya sama ada Betsson sedang mempertimbangkan M&A lanjut, Lindwall berkata syarikat sentiasa menilai peluang baharu. “Ia bukan rahsia bahawa M&A adalah sebahagian tetap strategi pertumbuhan kami,” tambah Lindwall. “Saya boleh katakan bahawa ia adalah perniagaan standard yang kami sentiasa mempunyai beberapa potensi peluang M&A yang kami nilai.” LatAm terus menjadi tumpuan Betsson Hasil buku sukan Betsson pada Q1 meningkat 1%, tetapi keputusan keseluruhannya terjejas oleh penurunan 4% dalam hasil kasino. EBITDA pada Q1 adalah €50 juta, penurunan 36% berbanding €77.7 juta yang dilaporkan pada suku tahun yang sama tahun lepas. Namun, LatAm terus menjadi rantau utama untuk Betsson, dengan hasil di sana meningkat 25% pada Q1 dan menyumbang satu pertiga daripada jumlah hasil keseluruhannya. Pertumbuhan LatAm Betsson diterajui oleh prestasi kukuh di Peru, dan Lindwall berkata kedua-dua pasaran itu dan rantau yang lebih luas akan terus menjadi bahagian penting strateginya. “Saya rasa kami mempunyai kedudukan jenama yang baik [di Peru],” umum Lindwall. “Kami mempunyai beberapa aset tajaan yang baik. Kami sudah berada di sana untuk beberapa lama. Teknologi kami sangat diterima oleh pasaran dan pasaran juga sangat menyesuaikan diri dengan teknologi kami. Jadi saya rasa kami mempunyai kedudukan yang baik di sana. “Latam adalah sebahagian daripada perniagaan kami di mana kami mencurahkan banyak usaha, dan beberapa pasaran di sana adalah pasaran tumpuan kami di mana kami melabur agak banyak dalam pemasaran dan penajaan. Jadi saya pasti menjangkakan pertumbuhan berterusan di sana.” Artikel ini disediakan oleh penyedia kandungan pihak ketiga. AsiaGameHub (https://asiagamehub.com/) tidak memberikan sebarang jaminan atau representasi berkaitan kandungannya. Kategori: Berita Terkini, Kemas Kini Umum AsiaGameHub menyediakan perkhidmatan pengedaran iGaming yang disasarkan untuk syarikat dan organisasi, dengan menghubungkan lebih daripada 3,000 media premium di Asia serta lebih 80,000 influencer khusus. Ia berfungsi sebagai jambatan utama untuk pengedaran kandungan iGaming, kasino, dan eSports di seluruh rantau ASEAN.
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Program kesedaran perjudian yang dibiayai Flutter mencapai 1,250 pemain bola sepak di Ireland iGame

Program kesedaran perjudian yang dibiayai Flutter mencapai 1,250 pemain bola sepak di Ireland

(AsiaGameHub) - Programme kesedaran perjudian baharu untuk pemain bola sepak telah disampaikan kepada setiap pasukan bola sepak senior dalam League of Ireland, kata penganjur pada Rabu. Ia telah menjangkau lebih 1,250 pemain, serta kakitangan FAI dan pegawai kelab serta perlawanan dalam tempoh tiga bulan selepas pelancarannya. Ini menandakan selesainya fasa pertama inisiatif tersebut. Programme berkembang merentas bola sepak lelaki, wanita dan akademi Dibiayai oleh Flutter, perkongsian tiga tahun antara League of Ireland (LOI) dan pembekal pendidikan EPIC Global Solutions (EPIC) bermula pada Januari. Inisiatif itu telah berjaya mengadakan bengkel di semua 32 pasukan senior lelaki dan wanita dalam liga tersebut. Direka untuk menjalankan 70 sesi setahun, programme kesedaran perjudian ini dijangka melibatkan lebih 2,000 peserta setiap tahun. Ia bertujuan untuk meningkatkan kefahaman dan mencegah kemudaratan berkaitan perjudian dalam komuniti bola sepak. “Sangat menggembirakan untuk melihat impak ketara yang programme ini ada dalam menyokong dan membimbing pemain,” kata Stephen McGuiness, setiausaha agung Professional Footballers Association of Ireland. Penganjur berkata lebih 1,000 pemain telah mengambil bahagian dalam bengkel sejak programme dilancarkan. Tambahan pula, hampir 100 kakitangan Football Association of Ireland (FAI) menghadiri sesi di ibu pejabat persekutuan di Dublin minggu ini. Ditjenamakan semula daripada EPIC Risk Management pada 2023, EPIC telah menyesuaikan sesinya untuk menggabungkan pengalaman hidup daripada tokoh ternama. Sebagai contoh, bekas pertahanan Liverpool Dominic Matteo bercakap secara terbuka tentang pergulatan peribadinya dengan hutang perjudian dalam programme Ireland. Bekerjasama dengan Sky Bet, syarikat itu telah menyediakan latihan serupa merentas English Football League selama lapan tahun yang lalu. Programme kesedaran perjudian memberikan impak pemain yang boleh diukur Data awal yang dikeluarkan oleh EPIC menekankan keberkesanan sesi-sesi tersebut. Tinjauan pasca bengkel mendedahkan perubahan dalam kesedaran dan keyakinan peserta: 89% peserta lelaki dan wanita berkata mereka yakin mereka boleh mengenali tanda-tanda tingkah laku perjudian yang memudaratkan dan tahu bagaimana untuk membangkitkan kebimbangan Kesedaran yang dilaporkan terhadap peraturan integriti FAI dan UEFA meningkat kepada 94% selepas sesi Peserta wanita memberikan penarafan kualiti yang sangat kuat, dengan 98% memberikan skor sesi antara 8 dan 10 daripada 10 Pegawai LOI menggambarkan data itu sebagai memberikan “cerapan khusus jantina” untuk membentuk mesej dan intervensi masa depan. Paul Buck, CEO EPIC, mengulas tentang hasil tersebut: “Melihat 89% pemain yakin dalam mengenal pasti tingkah laku perjudian berbahaya – dan tahu bagaimana untuk bertindak balas – mengesahkan segala yang kami bina programme ini sekitar. Apabila pendidikan datang daripada bekas pemain yang telah melalui pengalaman ini, ia berkesan.” “Kami berharap untuk melancarkan programme pendidikan merentas pasukan akademi kelab kami dalam beberapa bulan akan datang dan kami yakin pendekatan berasaskan pencegahan ini akan mempunyai impak yang ketara sepanjang tiga tahun perkongsian ini,” tambah Mark Scanlon, pengarah League of Ireland. Programme ini tiba ketika landskap kawal selia perjudian Ireland mengalami perubahan. Gambling Regulatory Authority of Ireland (GRAI) secara rasmi mula berkuat kuasa pada Mac 2025, dengan permohonan lesen pertaruhan dibuka pada Februari 2026 sebagai sebahagian daripada pelancaran berperingkat. Artikel ini disediakan oleh penyedia kandungan pihak ketiga. AsiaGameHub (https://asiagamehub.com/) tidak memberikan sebarang jaminan atau representasi berkaitan kandungannya. Kategori: Berita Terkini, Kemas Kini Umum AsiaGameHub menyediakan perkhidmatan pengedaran iGaming yang disasarkan untuk syarikat dan organisasi, dengan menghubungkan lebih daripada 3,000 media premium di Asia serta lebih 80,000 influencer khusus. Ia berfungsi sebagai jambatan utama untuk pengedaran kandungan iGaming, kasino, dan eSports di seluruh rantau ASEAN.
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Pronet Gaming: Providing Frictionless Cross-Border Experiences iGame

Pronet Gaming: Providing Frictionless Cross-Border Experiences

(AsiaGameHub) - In this article, Rafiq Sheikh, Director for Product Delivery at Pronet Gaming, examines why international delivery demands more than just scalable tech and how it can be turned into a strategic edge for operators growing across Asia and other regions. Opinion.- The rapid worldwide growth of the igaming sector has highlighted an undeniable fact: while players are divided by location, language, and laws, their demands are uniform. They expect smooth, intuitive experiences that function perfectly in any market. For product delivery teams, fulfilling this expectation internationally presents both a difficulty and a chance for distinction. In reality, this frequently hinges on the critical moments of the player journey – a late payment, an unsuccessful deposit, or a game that loads too slowly. Even minor inconveniences can terminate a session immediately, particularly in markets where high speed is the norm. Here, Rafiq Sheikh, director for product delivery at Pronet Gaming, explains how creating seamless cross-border igaming experiences necessitates a B2B strategy crafted with B2C-level accuracy. Designing for players in a B2B world For Pronet Gaming, achieving seamless experiences begins with a fundamental change in perspective. While we are a B2B company, our products are ultimately evaluated by B2C end-users, players who have virtually no patience for friction. This truth influences all our choices, from system architecture and integrations to localization and support after launch. If a feature feels awkward to a player, it constitutes a failure in delivery, not merely a cultural difference. This consideration becomes increasingly vital across different regions. Player tastes differ greatly, from preferred games to interface design. A successful feature in one market might seem counter-intuitive in another, and basic translation is often insufficient to overcome this divide. Applying a B2C perspective to B2B solutions guarantees that product choices are based on actual user actions instead of purely technical specifications. The complexity of cross-border delivery International delivery is especially complicated in the igaming industry. Every market possesses distinct regulatory systems, payment habits, cultural tastes, and operational conditions. A platform that excels in one country may underperform in another if these elements are not prioritized from the start. Genuine scalability is not achieved by imposing a universal solution, but by creating adaptable core systems that can adjust fully to local needs. Payment standards, for instance, can vary immensely, with certain markets requiring instant, region-specific options as a baseline. Simultaneously, changing regulations can swiftly alter platform operations, forcing delivery teams to respond without delaying advancement. Scaling with purpose across Asia This point is particularly significant as Pronet Gaming expands its footprint throughout Asia, a region characterized by its diversity, fast pace, and innovation. Asian markets require speed, dependability, and localization to a degree that tests even well-established platforms. Success hinges on recognizing that offering a "global" service must not result in a "generic" one, encompassing everything from language and local payments to mobile-first user experience and robust infrastructure. In numerous Asian markets, mobile is not simply the main channel; it is the exclusive channel. Ensuring high performance across various devices, network speeds, and user conditions is essential, as players demand flawless access despite any constraints. Product delivery as a commercial enabler Consequently, product delivery needs to be intensely collaborative. Our responsibility extends beyond releasing features on schedule to include close partnership with clients, ensuring product functionalities match business objectives and compliance needs. This involves evaluating delivery success based on client key performance indicators like speed to market, conversion rates, and customer retention – instead of considering launches merely as technical achievements. Beyond go-live: The value of full-service partnership The principle of a full-service partnership is just as crucial. Seamless experiences are not accomplished at the moment of launch; they are maintained through constant optimization, anticipatory support, and relentless enhancement. From the first setup to expanding into new markets, product delivery teams must stay integrated throughout the client's journey. This is especially important in dynamic Asian markets, where regulatory changes and intense competition can rapidly alter strategic focus. Consistency without rigidity A further essential element for international success is maintaining consistency without being inflexible. Operators growing into multiple territories require assurance that their fundamental platform experience is reliable, yet permits customization for local markets. Operators expanding globally need a platform that is uniform in its foundation, while still allowing for customized experiences in different markets. Achieving this equilibrium is key to expanding effectively without sacrificing player involvement. This balance is reached via sturdy modular architecture, effective account management, and transparent dialogue among delivery, commercial, and technical units. Turning delivery into a strategic advantage In the end, providing seamless cross-border experiences is as much about understanding as it is about technical skill. It demands insight into player behavior, how operators define success, and the evolution of markets. At Pronet Gaming, we concentrate on developing delivery structures that honor local variations while maintaining international benchmarks, guaranteeing that wherever an operator launches, the platform feels responsive and designed for expansion. As igaming keeps growing throughout Asia and other regions, the successful platforms will be those that consider product delivery not just an operational task, but a strategic weapon. Seamlessness is no longer an optional bonus; it is the fundamental requirement. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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World Cup 2026: The Influence of LatAm Hosting on Sportsbook Results and Stability iGame

World Cup 2026: The Influence of LatAm Hosting on Sportsbook Results and Stability

(AsiaGameHub) - Experts from SOFTSWISS, Stellar Gaming, and Gamewiz convened for the webinar titled "World Cup 2026: The Impact of LatAmHosting on Sportsbook Performance and Stability". Press release.- SOFTSWISS and SBC have co-hosted a webinar examining how the World Cup 2026 will transform sportsbook operations in Latin America. The discussion centered on the distinct infrastructure challenges the region will encounter and the necessary steps for operators to ensure stability and customer retention. The session, named World Cup 2026: The Impact of LatAmHosting on Sportsbook Performance and Stability, assembled specialists from SOFTSWISS, Stellar Gaming, and Gamewiz to explore preparations for one of the industry's most intense betting periods in recent memory. The sheer size of the event was identified as the primary risk factor. Fellipe Fraga, chief business officer at Stellar Gaming, stated: “This will be the biggest World Cup ever, with over 100 matches and 48 teams. System strain will be tremendous and last far longer than usual. Preparing for this cannot be done in just a week.” In the fast-growing LatAm markets, even brief service issues can damage a brand's reputation. However, the potential upside is considerable. “We anticipate a minimum 30 per cent surge in betting volume over normal peaks, with the possibility of doubling. The challenge isn't attracting players, but keeping them after the tournament ends,” added Bruno Palumbo, country manager for Brazil at Gamewiz. The conversation underscored critical vulnerabilities, such as dependence on external services and the requirement to sustain performance through prolonged high-demand periods. Operators need to secure reliable connections with payment processors, data feeds, and KYC services, while also having contingency plans to prevent outages during crucial betting times. Carolina Diniz Flauzino, business development manager at SOFTSWISS, highlighted a major regional issue: “In Latin America, the focus is often on cost over quality. Yet when a global event threatens platform reliability, quality must be the top concern. A reliable partner is essential for success.” Her remarks align with the philosophy behind the SOFTSWISS Sportsbook Platform. Built to manage major events, it utilizes a distributed infrastructure and round-the-clock monitoring, and facilitates integrations with numerous third-party services in LatAm. The platform also offers risk management features, allowing operators to modify limits and tactics in high-pressure situations to minimize risk and uphold user confidence. “Technology alone has the power to immediately halt your operations. We don't simply provide a platform – we construct an architecture engineered to endure extreme pressure,” said Fellipe Fraga. A recording of the webinar is accessible for operators seeking a more detailed analysis of LatAm infrastructure planning for the 2026 World Cup. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Parlimen dan rakan-rakan parlimen membiasakan tindakan segera ke atas iklan gambling UK iGame

Parlimen dan rakan-rakan parlimen membiasakan tindakan segera ke atas iklan gambling UK

(AsiaGameHub) - Satu gabungan pelbagai parti ahli parlimen UK dan peer mendesak kerajaan untuk melaksanakan pembaharuan menyeluruh yang mensasarkan pengiklanan perjudian. Kumpulan Parlimen Seluruh Parti (APPG) mengenai Pembaharuan Perjudian dan Peers for Gambling Reform (PGR) menerbitkan laporan pada hari Khamis yang menyeru pembaharuan besar-besaran terhadap pengawalseliaan pengiklanan perjudian. Ia membentuk sebahagian daripada siasatan APPG yang lebih luas mengenai masa depan pengawalseliaan perjudian di Great Britain. Laporan itu menyebut kebimbangan bahawa langkah semasa tidak melindungi kanak-kanak dan orang muda dengan secukupnya daripada taktik pemasaran industri perjudian. Pasaran pengiklanan perjudian mencecah £2bn di tengah lonjakan digital Laporan itu mendedahkan bahawa syarikat perjudian membelanjakan antara £1.5 bilion dan £2 bilion setiap tahun untuk pengiklanan dan pemasaran. Penyelidikan University of Bristol dari Oktober 2025 mendapati bahawa mesej pemasaran perjudian semasa siaran Premier League telah meningkat tiga kali ganda daripada 10,999 kepada 27,440 antara tahun 2023 dan 2025, walaupun dengan pengenalan Kod Tingkah Laku di seluruh bola sepak. “Hidup seharian kita kini tepu dengan pengiklanan perjudian. Ia sememangnya di mana-mana anda lihat, dalam talian, di papan iklan, di merata-rata acara sukan,” kata Sir Iain Duncan Smith MP, pengerusi bersama Pembaharuan Perjudian APPG. Kumpulan itu mencatatkan kepekatan perbelanjaan ini yang semakin meningkat di platform digital, penajaan sukan dan saluran media sosial. Ia mencadangkan pengendali menggunakan teknik yang berisiko menormalisasi perjudian di kalangan penonton di bawah umur. Alex Ballinger MP, pengerusi bersama Pembaharuan Perjudian APPG, berkata bukti jelas menunjukkan bahawa pendedahan awal meningkatkan risiko bahaya kemudian dalam hidup. Pengawalaturan sendiri gagal apabila pendedahan kepada iklan perjudian melonjak Laporan itu mengkritik rangka kerja pengawalseliaan semasa UK sebagai "tidak mencukupi", terutamanya berkenaan pengiklanan perjudian dalam talian. Ia mengaitkan kegagalan kepada undang-undang yang lemah, pengawasan pengawalseliaan yang tidak berkesan dan kesan terhad pengawalaturan sendiri industri. Langkah seperti larangan penyiaran "whistle to whistle" telah digambarkan sebagai "tidak berkesan". Kumpulan itu juga berhujah bahawa pergantungan UK kepada kod industri sukarela dan Advertising Standards Authority adalah tidak mencukupi. Pengawal selia, katanya, sedang bergelut untuk menguruskan pemasaran influencer, yang mengaburkan garis antara pengiklanan dan hiburan. Penyelidikan mengesahkan bahawa 79% kanak-kanak di UK mengingati melihat iklan perjudian di TV, aplikasi dan media sosial. Antara cadangan utama termasuk: Larangan mutlak terhadap pengiklanan perjudian sebelum waktu air pasang 9 malam merentasi platform penyiaran dan dalam talian. Penghujungan penajaan sukan dengan pengecualian untuk perlumbaan kuda dan perlumbaan anjing greyhound. Sekatan ke atas pemasaran kandungan dan promosi influencer. Larangan terhadap iklan perjudian yang disertakan dalam permainan video kanak-kanak. Larangan terhadap pengiklanan produk berisiko tinggi seperti slot dalam talian. Penghentian pemasaran langsung yang bergantung pada sistem persetujuan opt-in. Prosedur KYC wajib merentasi rantaian bekalan pengiklanan digital untuk membendung pengendali tanpa lesen. Angka saluran Belanda melemparkan keraguan terhadap desakan pengawalseliaan yang lebih ketat Penerbitan laporan itu bertepatan dengan perbahasan berterusan mengenai pembaharuan Akta Perjudian 2005 dan penyesuaiannya untuk era digital. Baroness Twycross, menteri perjudian UK, sebelum ini menyatakan niatnya untuk meneruskan pembaharuan yang meningkatkan perlindungan pengguna sambil menyokong sektor yang dia gambarkan sebagai memberikan sumbangan ekonomi dan masyarakat yang penting. Namun begitu, kumpulan itu berhujah bahawa UK ketinggalan berbanding rakan sejawatannya di peringkat antarabangsa, dengan memetik inisiatif perundangan yang lebih ketat baru-baru ini di Itali, Sepanyol, Belanda dan Australia. Namun, data perjudian Belanda untuk tahun 2025 membuktikan minggu ini bahawa pelaksanaan langkah perlindungan pemain yang lebih ketat telah membawa kepada penurunan dalam saluran, yang kini berada di bawah 50% di Belanda. Saluran juga menjadi kebimbangan yang semakin meningkat di UK, dan Betting & Gaming Council telah memberi amaran bahawa pengawalseliaan yang terlalu terhad berisiko mendorong pengguna ke arah pengendali yang tidak dikawal selia. "Keutamaan mestilah mengekalkan peminat di pasaran yang dikawal selia di mana perlindungan ada, dan bukan mendorong mereka ke arah pengendali yang tidak dikawal selia yang berbahaya," kata CEO Grainne Hurst dalam kenyataan Mac. Laporan itu, bagaimanapun, membantah bahawa kawalan yang lebih kuat juga akan mengehadkan daya tarikan pasaran haram, dengan berhujah bahawa ancaman pasaran haram itu "sering dilebih-lebihkan" oleh sektor berkenaan. Artikel ini disediakan oleh penyedia kandungan pihak ketiga. AsiaGameHub (https://asiagamehub.com/) tidak memberikan sebarang jaminan atau representasi berkaitan kandungannya. Kategori: Berita Terkini, Kemas Kini Umum AsiaGameHub menyediakan perkhidmatan pengedaran iGaming yang disasarkan untuk syarikat dan organisasi, dengan menghubungkan lebih daripada 3,000 media premium di Asia serta lebih 80,000 influencer khusus. Ia berfungsi sebagai jambatan utama untuk pengedaran kandungan iGaming, kasino, dan eSports di seluruh rantau ASEAN.
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UK Lawmakers Join Forces to Renew Push for Gambling Advertising Reforms iGame

UK Lawmakers Join Forces to Renew Push for Gambling Advertising Reforms

(AsiaGameHub) - Parliamentary groups from both the Commons and the Lords assert that the gambling sector is failing to adhere to its own self-imposed guidelines. UK.- The campaign for tighter regulations on gambling advertising in the UK is intensifying, as reform advocates within the House of Commons and the House of Lords renew their demands for stricter oversight. A collaborative report issued by the All-Party Parliamentary Group on Gambling Reform (GRAPPG) and Peers for Gambling Reform (PGR) contends that current safeguards are insufficient, leaving minors and vulnerable demographics at risk. The report was spearheaded by prominent advocates from both chambers, including Conservative MP Sir Iain Duncan Smith, APPG co-chair Alex Ballinger MP, and Lord Foster of Bath, who serves as Chair of the PGR. The authors suggest that the UK is falling behind other nations in establishing effective advertising limitations. They characterize the industry's annual advertising expenditure—estimated at between £1.25bn and £2bn—as excessive and detrimental to society, noting that operators frequently violate voluntary standards, such as those established by the Betting and Gaming Council (BGC). “The industry has frequently breached its own voluntary codes on responsible advertising,” the report notes, further highlighting that social media marketing exposes “children and young people to sophisticated promotional content that is often not recognised as advertising”. Is the black market risk being exaggerated? While the report acknowledges that unlicensed operators utilize similar marketing strategies, it maintains that this does not justify shortcomings within the legal sector. Consequently, the groups express concern regarding the government’s increasing focus on illegal operators, as evidenced by the Department for Culture, Media and Sport’s (DCMS) newly formed illegal gambling taskforce. “This emphasis risks overlooking the well documented and widespread harms arising from within the regulated sector. A balanced approach is essential,” the authors argue. The ongoing scrutiny of gambling promotion will be a key challenge for incoming BGC chair Kane Purdy. The BGC recently cited research indicating that illegal operators are responsible for nearly half of all UK gambling advertising spend, warning that this figure could become the majority within two years. This study, produced by marketing intelligence firm WARC, arrives ahead of the impending voluntary prohibition on front-of-shirt gambling sponsorships in the Premier League and as some licensed firms reduce marketing budgets to offset the increase in British remote gaming tax. However, the lawmakers’ report challenges the reliability of these industry-commissioned figures. It points to the Gambling Commission’s warnings that growth in the illegal market is frequently overstated, and highlights Paddy Power co-founder Stewart Kenny’s admission that this threat has historically been inflated to stave off regulation and tax changes. Furthermore, the report rejects the notion that a prominent regulated sector shields consumers from illegal alternatives. Instead, it argues that increased advertising drives new demand, which inevitably leads more individuals to seek out unlicensed platforms, including those who have previously self-excluded from legal gambling. The authors also point to a blurred distinction between legal and illegal markets, noting that some licensed firms operate in offshore grey jurisdictions, some unlicensed entities are subsidiaries of licensed companies, and technology providers often supply software to both sectors. They argue this necessitates more robust, enforceable regulation across the entire industry. The report underscores that reform advocates remain unhappy with the outcomes of the Gambling Act review and are committed to continuing their push for advertising restrictions. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Oklahoma Senate Rejects Sports Betting Bill iGame

Oklahoma Senate Rejects Sports Betting Bill

(AsiaGameHub) - State legislators have defeated the measure with a vote of 27 to 21. US.- The Oklahoma Senate has voted down House Bill 1047, legislation aimed at legalizing sports betting. The proposal was rejected by a margin of 27-21. Drafted by Representative Ken Luttrell and Senator Bill Coleman, HB 1047 sought to grant tribes the authority to offer both retail and mobile sports wagering, building upon the State-Tribal Gaming Act of 2004 that provides tribes exclusive gaming rights. The bill had previously passed in the House of Representatives. Coleman pointed to the growth of prediction markets as a rationale for the bill, arguing it would “not establish a new form of gambling.” “Sports betting is already happening legally, but it's unregulated and the state receives no benefit. This legislation offers a regulated option with operators dedicated to addressing problem gambling,” he stated. Those against the bill expressed a desire to avoid fueling gambling addiction related to sports betting. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Sweden’s gambling regulator issues warnings to 16 licensees over reporting violations iGame

Sweden’s gambling regulator issues warnings to 16 licensees over reporting violations

(AsiaGameHub) - The licensees did not report changes to their boards or management. Sweden.- The Swedish Gambling Authority, Spelinspektionen, has announced it is now checking that licensees providing gambling for public benefit correctly declare changes to their boards and/or management as mandated by the rules. Under Chapter 4, Section 11 of Sweden's Gambling Act, any changes to the board and/or management must be notified to the Swedish Gambling Authority within a 14-day period. A recent review of 17 licensees, however, revealed that 16 had neglected to report these changes at least once. The 16 organizations that did not comply with the reporting obligations were given warnings or remarks in addition to fines. The cases have been concluded for all but one of these entities. Among those receiving warnings were Karlholms GoIF, Brunflo Sports Association, Lesjöfors Sports Association, Lidköpings Football Club, the Motorists’ Sobriety Association, and Ulvåker IF. The Swedish regulator has recently intensified its enforcement efforts. Although actions in recent years have primarily concentrated on online gambling, especially pursuing unlicensed operators, these recent measures indicate the regulator's intention to ensure that smaller operators, including charitable gaming licensees, follow the regulations. It also recently issued a warning to the Swedish Bingo Association concerning insufficient information at two locations: Idrottens Bingo in Linköping and Bingoringen in Karlskoga. Physical inspections found that the required contact details and information about beneficiaries were not being displayed. In a separate development, the operator ATG has indicated that, based on its own recent estimates, headway is being achieved in the fight against unlicensed gambling in Sweden. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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FDJ United reaffirms commitment to UK and Netherlands amid tax increases iGame

FDJ United reaffirms commitment to UK and Netherlands amid tax increases

(AsiaGameHub) - The company reported a decline in its first-quarter results but is aiming to reverse this trend. France.- Following a drop in first-quarter revenue, gambling leader FDJ United is looking to the UK and the Netherlands as crucial markets for recovery. For the quarter ending March 31, gross gaming revenue (GGR) increased 1 per cent year-on-year to €2.18bn, but earnings fell 3 per cent to €895m, impacted by a €24m tax charge. GGR for the online betting and gaming unit, which includes the operations from its Kindred acquisition, declined 1 per cent to €342m, with earnings down 8 per cent to €213m. This was primarily attributed to a further increase in the Dutch gambling tax effective from January. The recent rise in the UK's remote gaming tax is expected to present an additional challenge. French lottery and retail sports betting maintained a steady GGR of €1.74bn, yet profit decreased by 2 per cent to €627m following an additional €15m tax burden. The firm also pointed to short-term influences such as less appealing sports events and a high payout rate in retail betting. Revenue from French points of sale fell 3 per cent to €546m, whereas online lottery revenue grew 1 per cent to €81m. Newly appointed CFO Dan Lévy, who joined from Ipsos, stated that his team is “fully committed” to improving results in the UK and Dutch markets. Lévy assumed the finance leadership role after Pascal Chaffard transitioned from CFO to head the online division last month, following the exit of Kindred CEO Nils Andén. FDJ continues to anticipate a full-year GGR increase for 2026, but predicts a modest profit dip. The recurring EBITDA margin is now forecast at 23–24 per cent, slightly under the previous goal of 24.5 per cent. CEO Stéphane Pallez commented: “In a climate still influenced by tax hikes and stricter gaming regulations, the group is intensifying its focus on operational efficiency, synergies and financial discipline, targeting a return to sustainable, value-generating growth from the latter half of the year.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Michigan Regulator Offers Residents Free Access to Gambling Blocking Services iGame

Michigan Regulator Offers Residents Free Access to Gambling Blocking Services

(AsiaGameHub) - The MGCB has revealed a partnership with Gamban. US.- The Michigan Gaming Control Board (MGCB) has entered into an agreement to provide Michigan residents with complimentary access to Gamban, a software designed to block gambling sites. Gamban restricts access to all online gambling platforms, including social casinos, cryptocurrency-based betting, and NFT wagering, extending its reach beyond licensed operators to encompass unregulated and illicit websites. State residents are eligible to receive a free license, with durations available between one and five years. While enrollment in a self-exclusion program is not mandatory, individuals already registered on the Disassociated Persons List or the Responsible Gaming Database are particularly urged to utilize this extra layer of security. Henry Williams, executive director of the MGCB, stated: “Michigan is dedicated to guaranteeing that the growth of regulated gaming is accompanied by the most robust protections for our citizens. Our collaboration with Gamban provides a proven, free resource for anyone seeking to block online gambling access immediately across all their personal devices.” Matt Zarb-Cousin, director of external affairs at Gamban, added: “We are pleased to work with the Michigan Gaming Control Board to offer Gamban at no cost, removing financial barriers for those who need it. When an individual begins their journey to stop gambling, the Gamban app will inform them of all available state resources while simultaneously blocking gambling applications and websites in the background. This strategy has successfully increased abstinence and recovery levels in other regions.” In March, the MGCB unveiled a revamped website in honor of Problem Gambling Awareness Month. The updated Don’t Regret the Bet portal includes enhanced support resources, educational materials, and additional tools. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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UK Betting and Gaming Council Appoints Kane Purdy as New Chair iGame

UK Betting and Gaming Council Appoints Kane Purdy as New Chair

(AsiaGameHub) - Kane Purdy has taken over as the non-executive chair of the British gambling industry's trade body, succeeding Michael Dugher. UK.- The board of the Betting and Gaming Council (BGC), the UK's gambling trade body, has appointed Kane Purdy as its new non-executive chair, effective immediately. He succeeds Michael Dugher, who departed the role in January after serving for just under two years. Kane Purdy. Photo: BGC Purdy currently serves as Managing Director at Gamesys Operations Limited, which is now part of Bally’s Intralot. He brings 20 years of experience within the betting and gaming sector. The BGC emphasized his contributions to fostering industry collaboration, notably his role as Chair of GamProtect, an initiative focused on a single customer view aimed at improving player protection and elevating industry standards. The BGC represents more than 90 per cent of the British gambling industry, encompassing betting shops, online betting and gaming operations, bingo halls, and casinos. The position of chair will now be filled on a rotational basis by BGC members, with each term lasting for 12 months. Grainne Hurst, Chief Executive Officer of the Betting and Gaming Council, stated: “Kane brings a wealth of experience, expertise, and talent to this role, accumulated over two decades in the industry. “He is a highly respected leader with a profound understanding of both the opportunities and the responsibilities inherent in operating within a regulated environment. He has also demonstrated a strong commitment to collaboration, playing a key role in advancing initiatives that enhance standards and protections across the sector. “I eagerly anticipate working closely with him as we continue to advocate for our members, elevate standards, and support a well-regulated industry that benefits customers, the economy, and communities nationwide.” Dugher, a former Labour MP for Barnsley East, held leadership positions at the BGC for six years and chaired the organization during the significant and protracted review of the 2005 Gambling Act. However, the sector continues to face challenges, and Purdy assumes the chairmanship at a time when the relationship between the gambling industry and other stakeholders remains strained. The BGC has voiced criticism regarding the recent increase in remote gaming tax, which took effect this month, and is also opposing the potential introduction of mandatory financial risk assessments for customers. Purdy commented: “I am honored and delighted to accept the position of Chair of the Betting and Gaming Council. “With 20 years in the industry, I recognize the importance of collective effort in addressing challenges, improving standards, and ensuring the continued success of the regulated sector. “I look forward to collaborating with Grainne and the team, as well as with members from across the industry, to build upon the substantial progress already achieved and to help shape the future direction of the BGC.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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1spin4win releases Lucky Legion Hold and Win, a classic Roman-themed adventure iGame

1spin4win releases Lucky Legion Hold and Win, a classic Roman-themed adventure

(AsiaGameHub) - The game is played on a 5×3 grid and offers 243 ways to win. Press release.- 1spin4win has unveiled Lucky Legion Hold and Win, a new game that merges the ambiance of ancient Roman expeditions with an exciting Bonus round that includes two Jackpots. This latest release enhances the studio’s collection of themed games within its expanding portfolio, which now features over 200 classic titles. Lucky Legion Hold and Win immerses players in the Roman Empire. Once a powerful and prosperous civilization, the realm is now in decline as its sacred symbols of power have been lost and stolen over time. Players, alongside valiant legionaries, embark on a daring expedition to retrieve these noble relics and restore the Empire to its former glory. The quest unfolds on a 5×3 grid with 243 winning combinations. With each spin, players aim to form combinations worth up to 1300 times their bet while discovering long-lost treasures. Landing three or more Coins in a single spin triggers the most thrilling part of the adventure — the Hold and Win Bonus round. Starting with three respins, players can pursue two lucrative Jackpots: the Minipot Coin at x100 and the Megapot at x1000. 1spin4win stated: “In addition to its rich thematic design and engaging gameplay, Lucky Legion Hold and Win is engineered to provide a seamless and user-friendly gaming experience. As with all 1spin4win slots, this new release guarantees stable performance across all devices, even with weaker internet connections, and supports a variety of fiat and cryptocurrencies.” Olga Bogdanova, art director at 1spin4win, commented: “With Lucky Legion Hold and Win, our aim was to capture the essence of ancient Rome and its legendary military campaigns. By combining a classic Roman setting, iconic symbols like the golden eagle, and the Hold and Win mechanic, we have created a game that feels adventurous and immersive, inviting players to become part of a formidable legion on a high-stakes quest.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Churchill Downs Incorporated announces record first-quarter net revenue iGame

Churchill Downs Incorporated announces record first-quarter net revenue

(AsiaGameHub) - Year-over-year net revenue saw a 3 per cent increase. U.S. – Churchill Downs Incorporated (CDI) has published its financial results for the quarter ended March 31, 2026. Net revenue hit a record $663m, up 3 per cent year-over-year. Net income came in at $83m, rising 8 per cent, while adjusted EBITDA reached $257m, marking a 5 per cent increase. The wagering services and solutions segment recorded $118m in revenue, a $2m gain compared to Q1 2025. Adjusted EBITDA for the segment was $45m, up $4m, with growth mainly driven by lower legal costs for the racing business and expansion in retail sports betting. The gaming segment generated $262m in revenue, a $5m decrease from the same period in 2025. First quarter 2026 adjusted EBITDA for the segment hit $123m, down $1m. The live and historical racing segment posted $301m in revenue, up from $277m, and recorded $113m in adjusted EBITDA, an increase from the prior year's $102m. In February, the company launched Marshall Yards Racing & Gaming in Southwestern Kentucky. In April, it announced a finalized agreement to acquire the intellectual property of the Preakness Stakes and Black-Eyed Susan Stakes from 1/ST Maryland LLC for $85m. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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BGaming Launches New Slot: Bling Blitz Diamond Drop iGame

BGaming Launches New Slot: Bling Blitz Diamond Drop

(AsiaGameHub) - This title is inspired by Jewel Boom Super Drop. Press release.- BGaming captivates audiences with the debut of its newest #Classic title, Bling Blitz Diamond Drop. Drawing influence from the studio's hit Jewel Boom Super Drop, the game preserves its traditional appeal while incorporating player insights to refine the gaming experience. Bling Blitz Diamond Drop features an elongated one-line layout. The expanded visual design of BGaming’s latest release provides players with a clear view of every spinning reel, heightening the suspense of each turn. This is further elevated by polished graphics and vibrant color schemes, set against a glistening black-and-gold background. Collector symbols serve as a core element of the base game, enabling players to gather accumulating rewards during the Super Spins bonus, with a top prize of ×3,000 available. Positioned above the reels are three diamond-adorned chests, each representing a specific bonus feature and contributing to animations designed to build player excitement. Players should remain alert for the Colossal Spins mode. Upon landing, the giant Coin symbol expands across additional reels, increasing the potential for significant payouts. In addition to the Colossal Spins bonus, players have the opportunity to activate Jackpot Spins and Hold ‘n’ Win Spins. Each of these three bonus rounds is crafted to improve player interaction and retention. Players may trigger several of these features simultaneously, which increases winning opportunities and provides access to exclusive mechanics such as the Jackpot Wheel. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Riding the innovation wave: 1xBet’s outcomes from participating in SIC Cyprus 2026 iGame

Riding the innovation wave: 1xBet’s outcomes from participating in SIC Cyprus 2026

(AsiaGameHub) - The conference took place on April 16 at The Warehouse by IT Quarter exhibition centre located in Limassol. Press release.- 1xBet was one of the core contributors to the prestigious SIC Cyprus 2026 conference, which was hosted on April 16 at The Warehouse by IT Quarter exhibition centre in Limassol. This year, over 1,200 professionals specializing in igaming, SEO, and digital marketing attended the event, and more than 40 well-regarded brands set up their exhibition booths on site. 1xBet participated in expert industry discussions and launched a fully functional hub at booth E4 for sharing experience, exchanging insights, and building business connections. The brand’s team paired productive networking activities with interactive entertainment, a giveaway of exclusive limited-edition merchandise, and other high-value prizes. The relaxed informal atmosphere facilitated open conversations and the establishment of promising partnership deals. 1xBet managers held talks with the brand’s partners on optimizing traffic conversion and rolling out new cooperation models. It was highlighted that fast adaptation to shifts in the digital landscape supports business scaling and drives commission growth. At SIC Cyprus 2026, the 1xBet team introduced digital marketing experts to the earning benefits of the 1xPartners affiliate programme. The programme has operated in the market for over 10 years and provides flexible cooperation frameworks including RevShare, CPA, and Hybrid models, with lifelong commission payouts of up to 50% from referred players. The high performance of 1xPartners’ real-time analytics and monitoring tools has been recognized by more than 500,000 partners across 150 countries. If you missed the opportunity to meet 1xBet managers in Limassol and go over cooperation details, you can contact them online to maximize the conversion rate of registrations into deposits with 1xPartners. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Evolution Berger Jade kepasaran Amerika sebagai pendapatan terawal diperaturkan berada di 48% iGame

Evolution Berger Jade kepasaran Amerika sebagai pendapatan terawal diperaturkan berada di 48%

(AsiaGameHub) - Evolution Gaming menyalahkan penurunan kadar penyaluran di seluruh Eropah atas penurunan hasil selanjutnya pada Suku Pertama (Q1). Pembekal itu melaporkan hasil bersih Q1 sebanyak €513 juta, yang menandakan penurunan 1.5% tahun ke tahun. Ketua Eksekutif Kumpulan Martin Carlesund memberitahu penganalisis pada hari Rabu bahawa pembangunan wilayah “agak bercampur aduk pada suku ini, [kerana] Eropah tidak menunjukkan prestasi yang baik pada ketika ini”. Meninjau data pelanggan Evolution, berdasarkan alamat IP mereka, Carlesund menganggarkan bahawa kira-kira 48% daripada hasilnya adalah dari pasaran terkawal pada Q1. “Disebabkan peraturan di beberapa pasaran gagal mencapai keseimbangan yang betul antara perlindungan pemain dan hiburan, pemain terus mengakses pengendali tidak terkawal dan kadar penyaluran menurun dengan cepat dan ketara. Ini memudaratkan keseluruhan perniagaan dan pemain yang paling terdedah kehilangan perlindungan pemain yang diberikan oleh pengendali terkawal dan mendapatkan produk daripada Evolution,” kata CEO itu mengenai prestasi syarikat di Eropah sepanjang tempoh tersebut. Dia secara khusus menonjolkan kadar penyaluran yang buruk di UK, Belanda dan Sweden sebagai titik masalah utama. LatAm mempunyai ‘momentum yang hebat’ Sementara itu, LatAm dan Amerika Utara, katanya, masing-masing mempunyai “momentum hebat” dan “pertumbuhan stabil”. “Kedua-dua Amerika Utara dan LatAm melaporkan satu lagi rekod hasil tertinggi sepanjang masa. Kadar pertumbuhan di Amerika Utara bertambah baik berbanding suku keempat. Ia kelihatan agak lemah dalam mata wang pelaporan kami, euro, tetapi dalam dolar AS, pertumbuhan tahun ke tahun adalah kira-kira 21% berbanding 19% pada Q4,” kata Carlesund. Dia menjelaskan syarikat sedang mengalihkan tumpuan dari Eropah ke benua Amerika, selepas beberapa tajuk baharu terkenal dilancarkan beberapa bulan kebelakangan ini dan syarikat itu telah memperoleh seorang pembangun di Argentina. Dia menyifatkan Eropah sebagai “sakit kepala utama ketika ini”. “AS dan LatAm adalah tempat kami akan melabur paling banyak pada 2026. Kedua-dua wilayah mempunyai potensi tinggi dan masih di peringkat awal perkembangan,” tambah Carlesund. Di kawasan lain, dia berkata Afrika terus berkembang daripada asas yang kecil. “Permainan baharu sangat popular di rantau ini, dan Red Baron yang baru kami lancarkan setakat ini telah melebihi jangkaan. Selain itu, tawaran RMG kami juga mula mendapat tempat.” Eropah kekal menarik dalam jangka panjang Walaupun pandangan kurang memberangsangkan Carlesund terhadap Eropah dalam jangka pendek, pengendali ini tetap positif dengan peluang jangka panjangnya. Dia memberitahu penganalisis pada hari Rabu bahawa perubahan peraturan adalah punca kesan ini, tetapi “pengawal selia akhirnya akan menerima dan menyesuaikan diri untuk melindungi pemain, bukan dengan kekerasan, tetapi melalui peraturan tertentu, bawa mereka kembali ke bahagian pasaran yang terkawal”. Tahun lepas, Evolution melakukan pengepenganan di seluruh operasinya di Eropah, untuk memastikan ia tidak menyediakan perkhidmatan kepada pasaran gelap. Ini adalah tindak balas terhadap siasatan yang dilancarkan oleh UK Gambling Commission terhadap aktiviti pasaran haram syarikat di UK. Carlesund sebelum ini telah merungut mengenai kos besar projek ini pada 2025, yang mengakibatkan kesan ke atas keseluruhan keuntungan syarikat. Artikel ini disediakan oleh penyedia kandungan pihak ketiga. AsiaGameHub (https://asiagamehub.com/) tidak memberikan sebarang jaminan atau representasi berkaitan kandungannya. Kategori: Berita Terkini, Kemas Kini Umum AsiaGameHub menyediakan perkhidmatan pengedaran iGaming yang disasarkan untuk syarikat dan organisasi, dengan menghubungkan lebih daripada 3,000 media premium di Asia serta lebih 80,000 influencer khusus. Ia berfungsi sebagai jambatan utama untuk pengedaran kandungan iGaming, kasino, dan eSports di seluruh rantau ASEAN.
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GeWeTe and Betson Enterprises Collaborate to Strengthen US Market Presence iGame

GeWeTe and Betson Enterprises Collaborate to Strengthen US Market Presence

(AsiaGameHub) - A new partnership is bringing sophisticated kiosk solutions to operators of Coin Operated Amusement Machines (COAM). Press release.- GeWeTe, a global frontrunner in cash-handling and kiosk technology and part of the Merkur Group, has entered a strategic alliance with Betson Enterprises, a premier distributor of gaming and amusement equipment across North America. The collaboration aims to deploy advanced self-service kiosk solutions within the Georgia Coin Operated Amusement Machine (COAM) sector. As per the agreement, GeWeTe will supply its established kiosk platforms, and Betson Enterprises will manage comprehensive distribution, financing, installation, and continuous service support throughout the state. This ensures operators receive a fully integrated turnkey solution tailored for regulated gaming settings. Boasting over 33 years in the industry and more than 60,000 systems installed globally, GeWeTe provides secure, automated kiosk technology that enhances cashflow management, decreases reliance on manual cash processing, and simplifies redemption processes. The CEO of GeWeTe stated: “Georgia is a pivotal market as operators gear up for forthcoming changes to COAM prize redemption. Betson’s robust market footprint, customer networks, and financial services make them the perfect partner to supply turnkey kiosk solutions that meet shifting regulatory demands. Furthermore, this alliance signifies a key step in fortifying our U.S. footprint. The United States has become one of our core markets, where we have seen significant success over the last six years.” Starting July 1, 2026, updated regulations will require Georgia COAM venues to switch to authorized redemption methods, such as gift cards. GeWeTe’s automated kiosks aid operators in complying with these mandates by offering secure, self-service redemption choices that limit interference with everyday business activities. The general manager of Georgia Gaming at Betson Enterprises commented: “Teaming up with GeWeTe allows us to offer top-tier kiosk solutions to the Georgia COAM market. These kiosks go beyond mere compliance—they empower our clients to run their operations more effectively, obtain clearer insights into cashflow, and future-proof their establishments for the era of regulated redemption.” In partnership, GeWeTe and Betson Enterprises will equip COAM operators with contemporary kiosk solutions that lessen on-site complications, bolster cash security, and increase operational productivity. This allows venue owners and operators to adjust with assurance as the market landscape changes. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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FDJ menolak keluar dari UK untuk Unibet apabila ketua perjudian dan permainan menggariskan rancangan pemulihan iGame

FDJ menolak keluar dari UK untuk Unibet apabila ketua perjudian dan permainan menggariskan rancangan pemulihan

(AsiaGameHub) - FDJ United tidak akan menarik jenama Unibetnya dari pasaran UK walaupun menghadapi tekanan cukai yang berterusan dan penurunan hasil pertaruhan pada suku pertama, menurut ketua bahagian permainan dan pertaruhan baharu syarikat itu, Pascal Chaffard. Semasa laporan pendapatan Q1 semalam, FDJ menyatakan bahawa Kindred UK GGR mereka merosot 24.1%. Lebih banyak kesukaran dijangka apabila duti permainan jauh dinaikkan daripada 21% kepada 40% daripada GGR pada bulan April. FDJ melaporkan lebih banyak cabaran di Netherlands pada Q1, disebabkan oleh kenaikan cukai baru-baru ini di negara itu. Jumlah GGR kumpulan pada Q1 meningkat sedikit sebanyak 1% kepada €2.175 bilion, manakala hasil merosot 3% kepada €895 juta. Walau bagaimanapun, pertaruhan dan permainan dalam talian, yang terdiri daripada operasi Kindrednya, mencatatkan penurunan dalam kedua-dua GGR (-1%) dan hasil (-8%). Apabila keputusan dari UK dan Netherlands dikecualikan, GGR pertaruhan dan permainan dalam talian meningkat sedikit sebanyak 6% sepanjang suku tersebut, manakala hasil menurun sedikit sebanyak 1%. Chaffard, yang baru-baru ini beralih daripada CFO untuk mengetuai perubahan strategik unit pertaruhan dan permainan dalam talian FDJ, ditanya semasa panggilan pendapatan sama ada FDJ akan mempertimbangkan untuk berundur dari UK. Namun, beliau tetap yakin dengan pasaran itu, dengan menyatakan: "Bahagian pasaran kami di UK adalah dalam lingkungan satu digit rendah. Situasi di UK adalah kami menguntungkan. "Jadi kami tidak mempunyai sebarang niat untuk berundur dari UK. Saya rasa itu bukan persoalannya. Persoalannya ialah kami mempunyai beberapa masalah untuk diselesaikan. "Kami perlu mencari cara untuk, pada masa yang sama, mematuhi peraturan dan berkeupayaan untuk berkembang. Secara jujur, beberapa pesaing kami telah berjaya melakukannya. Kami tidak kurang bijak daripada mereka." Kolaborasi akan memainkan peranan penting dalam perubahan nasib FDJ di UK Memberikan lebih banyak penjelasan tentang bagaimana FDJ menjangkakan untuk mengubah nasibnya di UK, Chaffard berkata ia akan bergantung pada kolaborasi yang lebih baik antara jabatan-jabatan berbeza syarikat. Beliau memberitahu penganalisis bahawa jabatan-jabatan sebelum ini terlalu beroperasi secara berasingan. Dalam laporan Q1nya, FDJ menyatakan bahawa ia telah memulakan rancangan untuk melaksanakan "pasukan petugas sasaran" di UK dan Netherlands untuk meningkatkan kolaborasi. "Kami mempunyai beberapa inisiatif pemasaran dari [pasukan] pemasaran, beberapa inisiatif produk dari [pasukan] produk, beberapa keperluan RG dari pasukan permainan bertanggungjawab, beberapa keperluan AML dari pasukan AML, yang tidak benar-benar bekerja di sekitar meja yang sama untuk mencari cara terbaik melaksanakan semua itu dan menjadikannya cekap secara global," kata Chaffard kepada penganalisis. "Jadi ini adalah persoalan tentang [mencari] cara bekerja. "Ia juga persoalan tentang bagaimana kami menggali butiran berbeza dengan data yang diperlukan untuk benar-benar memahami apakah keputusan yang betul untuk diambil dan langkah yang betul untuk dibuat. "Apa yang telah saya lakukan ialah mengambil semua pakar dan mengurung mereka dalam bilik yang sama. Apa yang benar-benar tepat ialah semua elemen itu benar-benar berkait." Chaffard juga menekankan bahawa FDJ tidak menjangkakan perubahan nasib di UK akan mengambil masa terlalu lama, sambil menambah: "Persoalannya ialah melakukan perkara dengan betul. Kami tidak fikir ia akan memerlukan tahun untuk mencapai situasi ini kerana pada akhirnya, ia bukan masalah struktur yang sangat mendalam. "Ia lebih kepada cara kami bekerja, seperti yang saya katakan, cara kami melaksanakan langkah-langkah berbeza kami. Jadi bagi saya, langsung tidak timbul persoalan untuk keluar dari UK. Keutamaan teratas ialah menyelesaikan masalah ini, dan ia lebih merupakan persoalan beberapa suku, mungkin bukan satu suku, [tetapi] beberapa suku [lebih daripada] tahun untuk sampai ke sana, secara jujur." Kyle GoldsmithKyle telah bersama Clarion sejak Disember 2023, menyertai dari dunia kewartawanan sukan, kemudian menjadi wartawan kanan yang berurusan dengan LatAm di iGB. Artikel ini disediakan oleh penyedia kandungan pihak ketiga. AsiaGameHub (https://asiagamehub.com/) tidak memberikan sebarang jaminan atau representasi berkaitan kandungannya. Kategori: Berita Terkini, Kemas Kini Umum AsiaGameHub menyediakan perkhidmatan pengedaran iGaming yang disasarkan untuk syarikat dan organisasi, dengan menghubungkan lebih daripada 3,000 media premium di Asia serta lebih 80,000 influencer khusus. Ia berfungsi sebagai jambatan utama untuk pengedaran kandungan iGaming, kasino, dan eSports di seluruh rantau ASEAN.
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Notix.Games becomes a full-scale tech provider by launching a turnkey casino platform iGame

Notix.Games becomes a full-scale tech provider by launching a turnkey casino platform

(AsiaGameHub) - Notix.Games has rolled out a turnkey casino platform, signifying its transition into a complete B2B technology provider. This solution is set to make its debut at SBC Summit Malta. Press release. – Notix.Games is expanding its product portfolio from two lines to three, marking the company’s evolution into a more comprehensive B2B technology provider. The Cyprus-based iGaming vendor will present its new turnkey casino platform at SBC Summit Malta, which takes place from 28 to 30 April 2026. Founded in 2023, the firm has rapidly grown its product range and now introduces a flexible, fully equipped solution for end-to-end casino management. The platform is designed to address key challenges faced by operators—especially in dynamic emerging markets—such as the limited flexibility of existing turnkey solutions and over-reliance on a single vendor. The new platform supports both launching new casinos and migrating from current systems for operators seeking greater flexibility and customization. Migration can be done through gradual integration without the need for a full system replacement. Its modular architecture includes essential tools for game and player management, payment processing and compliance operations, as well as promotional features for bonus campaigns, marketing activities, and affiliate management. The product will continue to evolve with additional personalization, gamification, and compliance modules. Dinara Pogodina, CEO of Notix.Games, stated: “Our mission is to deliver tangible value to operators worldwide, and the launch of this platform is the next logical step in our product development strategy. It is built to help our partners simplify operations while remaining scalable and adaptable. “Moving from a game studio and aggregator to a full-scale technology provider is a significant milestone for Notix.Games. It reflects our commitment to creating practical, reliable solutions that meet the real needs of operators in a fast-changing market.” Notix.Games started as a game studio and casino aggregator, focusing on high product quality standards, continuous innovation, compliance, and dedicated partner service. Since 2023, its aggregator— the technological foundation for the new platform—has integrated over 50 leading game providers via a single API, and the company now serves multiple operators globally, including 1XBet. At SBC Summit Malta, Notix.Games will showcase its new platform at its first-ever exhibition stand, D50. Visitors are invited to book a meeting with the team to learn more about the company’s products and future development plans. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Rang undang-undang iGaming New Zealand lulus bacaan terakhir parlimen iGame

Rang undang-undang iGaming New Zealand lulus bacaan terakhir parlimen

(AsiaGameHub) - RUU Judi Kasino Dalam Talian New Zealand telah berjaya melalui bacaan ketiga dan terakhir di parlimen minggu ini, sambil sektor itu bersedia untuk pelancaran pada tahun 2027. Undang-undang ini, yang diperjuangkan oleh Menteri Hal Ehwal Dalam Negeri Brooke van Velden, bertujuan untuk meningkatkan perlindungan pengguna dan memperkenalkan lesen serta cukai untuk pengendali. RUU ini kini akan diteruskan ke Persetujuan Diraja dan dijangka diluluskan sebagai undang-undang pada bulan Mei. Apa yang disampaikan oleh RUU iGaming New Zealand RUU ini memberi kuasa untuk mengeluarkan sehingga 15 lesen kepada pengendali kasino dalam talian yang layak melalui proses permohonan yang kompetitif. Jabatan Hal Ehwal Dalam Negeri (DIA) ditugaskan untuk menguruskan rejim lesen mengikut jadual masa yang disemak yang diterbitkan pada Mac 2026. Entain menunjukkan pada bulan Mac ia sedang memandang tiga daripada 15 lesen yang tersedia. CEO Stella David berkata semasa panggilan pendapatan FY25 syarikat itu, dengan jenama pertaruhan eksklusifnya TAB di New Zealand, Entain adalah satu-satunya pengendali dalam talian yang boleh menjual silang antara sukan dan iGaming. Jadual masa ini menjangkakan proses lesen akan bermula pada bulan Julai, dengan tarikh akhir permohonan ditetapkan pada 1 Disember 2026. Pengendali yang mempunyai lesen akan menghadapi keperluan pematuhan yang ketat. “RUU ini menyokong perjanjian koalisi dengan menutup lubang cukai judi dan meminta pengendali kasino dalam talian yang mempunyai lesen untuk membayar cukai, sama seperti mana-mana perniagaan lain yang beroperasi di New Zealand,” kata van Velden dalam kemas kini kerajaan pada hari Khamis. Undang-undang ini juga mengukuhkan kuasa penguatkuasaan regulasi oleh DIA. Menurut van Velden, alat-alat ini akan termasuk: Notis penarikan Amaran rasmi Janji yang boleh dikuatkuasakan Penalti sehingga NZ$5 juta untuk pelanggaran serius atau berulang Kerajaan sebelum ini berkata ia berhasrat untuk mengagihkan sebahagian daripada pendapatan judi kasar (GGR) daripada kasino dalam talian yang mempunyai lesen untuk menyokong kelab sukan tempatan, kumpulan komuniti dan organisasi akar umbi. Dokumen Kabinet dari November menunjukkan bahawa kerajaan sedang mempertimbangkan untuk menyediakan 4% daripada GGR pengendali untuk membiayai pulangan komuniti ini. Pembiayaan boleh menghasilkan antara NZ$10 juta dan NZ$20 juta pada tahun pertama, dengan andaian rejim baru bermula pada 1 Januari 2027, tetapi pihak berkepentingan telah memberitahu tentang kelewatan selanjutnya. Ia sudah ditangguhkan daripada tarikh pelancaran awal 2026. Pengendali luar pesisir di bawah notis Ciri penting undang-undang ini adalah jangkauan luar wilayahnya. Keupayaan penguatkuasaan yang dipertingkatkan oleh RUU judi kasino dalam talian akan memastikan bahawa undang-undang judi New Zealand terpakai kepada semua perkhidmatan kasino dalam talian yang boleh diakses di dalam negara. Lokasi fizikal pengendali tidak penting. Undang-undang ini bertujuan untuk menghapuskan lubang yang kini dieksploitasi oleh sesetengah penyedia luar pesisir. Pengendali yang gagal menyerahkan permohonan lesen sebelum tarikh akhir 1 Disember 2026 akan menghadapi kewajipan undang-undang untuk berhenti menyediakan perkhidmatan mereka di negara ini. Mereka juga tertakluk kepada had penalti NZ$5 juta yang sama untuk ketidakpematuhan. Perlumbaan melawan masa, industri menimbulkan isu RUU ini melalui bacaan pertama di parlimen dengan 83 undi kepada 39 dan diteruskan ke jawatankuasa Tadbir Urus dan Pentadbiran pada Julai 2025. Sepanjang proses perundangan, pihak berkepentingan industri dan pakar undang-undang menyatakan kebimbangan mengenai jadual masa yang dipercepatkan dan kekurangan butiran regulasi. Penasihat undang-undang memberi amaran bahawa jadual masa yang dipadatkan mungkin mengehadkan perundingan menyeluruh mengenai peraturan yang akan datang. Artikel ini disediakan oleh penyedia kandungan pihak ketiga. AsiaGameHub (https://asiagamehub.com/) tidak memberikan sebarang jaminan atau representasi berkaitan kandungannya. Kategori: Berita Terkini, Kemas Kini Umum AsiaGameHub menyediakan perkhidmatan pengedaran iGaming yang disasarkan untuk syarikat dan organisasi, dengan menghubungkan lebih daripada 3,000 media premium di Asia serta lebih 80,000 influencer khusus. Ia berfungsi sebagai jambatan utama untuk pengedaran kandungan iGaming, kasino, dan eSports di seluruh rantau ASEAN.
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ICONIC21 Introduces Squeeze Baccarat: Reimagining the Reveal Ritual in RNG Format iGame

ICONIC21 Introduces Squeeze Baccarat: Reimagining the Reveal Ritual in RNG Format

(AsiaGameHub) - The provider's newest offering brings a digital version of Squeeze Baccarat, featuring extensive customization options tailored to suit any operator's branding. Press release.- Enter the most thrilling phase of a traditional casino game with Squeeze Baccarat, a fresh RNG title from popular igaming content provider ICONIC21, centered on the suspense of the reveal. This game places the power of the card reveal directly in the player's hands. Through straightforward, intuitive movements, like peeling back a corner, players can reveal cards at their own speed, swapping out the passive animation of standard RNG baccarat for a deliberate and tactile ritual. This player-controlled pacing mirrors the signature tension that has characterized squeeze baccarat at the live table for years, ensuring each reveal is a moment of real suspense rather than a pre-programmed sequence. All visual components of Squeeze Baccarat are fully customizable, ranging from the interface and card designs, enabling partners to perfectly match the game to their specific brand identity. This makes the title a perfect match for any lobby, whether featured as a flagship branded product or integrated smoothly into an operator's broader portfolio. This launch bolsters ICONIC21’s fast-growing virtual games sector, which continues to expand alongside the company's established live casino and slots offerings. With a monthly release cadence already established, Squeeze Baccarat stands as the latest entry in a lineup of titles aimed at providing operators with fresh, high-performing content. Edvardas Sadovskis, chief product officer at ICONIC21, commented: “The squeeze is a moment every baccarat player looks forward to. That slow, careful reveal before a big win creates the tension. The issue? That sensation rarely survives the transition to RNG. It gets swapped for an animation, and the magic disappears. We wouldn't allow that to happen. Achieving the correct squeeze in a digital setting is genuinely difficult, but we succeeded, and to be honest, we are quite pleased with the result. Rather than watching it unfold, the player controls the reveal themselves. Combine this with full brand customization, and you have something operators can genuinely call their own. We look forward to seeing what our partners do with it.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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BetHog kumpul $10 juta dalam pendanaan Siri A untuk melancarkan pengeluk AI langsung iGame

BetHog kumpul $10 juta dalam pendanaan Siri A untuk melancarkan pengeluk AI langsung

(AsiaGameHub) - BetHog telah menutup pusingan Siri A bernilai $10 juta dan melancarkan Sentient Studios, sebuah penyedia B2B yang membolehkan pengendali mengintegrasikan peniaga berkuasa AI ke dalam tawaran kasino langsung mereka. BetHog ialah kasino dan sportsbook kripto yang diasaskan pada awal 2024 oleh pasukan di sebalik FanDuel. Pangkalan pelabur aset digitalnya, yang diketuai oleh RockawayX, menambah penjajaran strategik selanjutnya untuk mereka yang menyasarkan demografi mesra kripto atau Web3. Will Ventures dan RockawayX bersama-sama mengetuai pusingan itu, yang menutup jumlah pembiayaan BetHog kepada $16 juta. Terdapat juga penglibatan daripada PCV, 6MV, Bullpen Capital dan Advancit Capital. Menurut satu kenyataan pada hari Rabu, modal itu akan digunakan untuk meningkatkan keupayaan peniaga langsung AI pada platformnya dan mempercepatkan pelancaran komersial Sentient Studios kepada pengendali di seluruh dunia. Sentient Studios: Alternatif yang mengutamakan perisian Sentient Studios meletakkan dirinya sebagai cabaran langsung kepada model peniaga langsung tradisional, yang bergantung pada studio pihak ketiga dan juruwang manusia. Untuk merendahkan halangan bagi pengendali untuk mencuba dan mengembangkan, platform beroperasi atas dasar perkongsian hasil semata-mata tanpa kos awal. Tidak seperti persediaan peniaga langsung tradisional, platform ini menawarkan fleksibiliti yang lebih besar. Tanpa kekangan kakitangan studio, pengendali boleh mengembangkan jadual secara dinamik, menyesuaikan persona peniaga dan persekitaran berjenama serta mengekalkan permainan berterusan. Sokongan pelbagai bahasa selanjutnya meluaskan pangkalan pemain yang boleh disasarkan. Peniaga AI, Sunny Tawaran ini dibina berdasarkan peniaga blackjack AI BetHog, Sunny. Dilancarkan pada Oktober 2025, Sunny kini tersedia dalam 12 bahasa. Baccarat dan Roulette dirancang untuk ditambahkan pada akhir tahun ini. “Kami telah menguji peniaga AI asas kami sejak enam bulan lalu dan mendapati ia 10 kali lebih popular daripada rakan sejawatannya yang merupakan peniaga langsung. Selain itu, kami telah melihat pengekalan dan kepuasan pemain yang lebih baik,” kata Nigel Eccles, Ketua Pegawai Eksekutif dan rakan pengasas BetHog. Nigel Eccles, Ketua Pegawai Eksekutif dan rakan pengasas BetHog Teknologi peniaga AI menghadapi ujian peraturan dan pasaran Peniaga AI bukan tanpa cabaran. Kasino langsung telah lama dibina di sekitar persediaan studio fizikal yang sahih. Pemain melihat peniaga dan peralatan sebenar sebagai penting untuk mewujudkan kepercayaan dan kredibiliti. Sesetengah bidang kuasa juga mengekalkan pengawasan peraturan yang ketat. Pengendali perlu memuaskan hati kedua-dua pengawal selia dan pemain mengenai persoalan integriti permainan, privasi data dan ketelusan. Pemerhati industri sebelum ini telah menandakan kebimbangan hak cipta dan harta intelek mengenai alternatif sintetik, yang merupakan isu untuk pengendali selesaikan secara kontrak sebelum memasuki pasaran. Artikel ini disediakan oleh penyedia kandungan pihak ketiga. AsiaGameHub (https://asiagamehub.com/) tidak memberikan sebarang jaminan atau representasi berkaitan kandungannya. Kategori: Berita Terkini, Kemas Kini Umum AsiaGameHub menyediakan perkhidmatan pengedaran iGaming yang disasarkan untuk syarikat dan organisasi, dengan menghubungkan lebih daripada 3,000 media premium di Asia serta lebih 80,000 influencer khusus. Ia berfungsi sebagai jambatan utama untuk pengedaran kandungan iGaming, kasino, dan eSports di seluruh rantau ASEAN.
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Potongan “tiada cukai pada tip” inaugural memberi manfaat kepada pekerja kasino, tetapi pihak stakeholdernya menggesa untuk menjadikannya tetap iGame

Potongan “tiada cukai pada tip” inaugural memberi manfaat kepada pekerja kasino, tetapi pihak stakeholdernya menggesa untuk menjadikannya tetap

(AsiaGameHub) - Pada 16 April, Presiden AS Donald Trump melakukan lawatan saat-saat akhir ke Las Vegas – lawatan pertamanya ke Silver State sejak memegang jawatan pada Januari lalu – untuk mempromosikan kejayaan peruntukan "tiada cukai ke atas tip" beliau, yang dimasukkan dalam perundangan omnibusnya dari Julai lalu dan berkuat kuasa buat kali pertama pada musim cukai ini. Pengedar kasino dan pekerja adalah antara inspirasi terbesar bagi peruntukan baharu itu, yang berjalan sehingga 2028 dan membenarkan pekerja yang layak menolak sehingga $25,000 dalam pendapatan tip, termasuk cip kasino. Trump, yang pertama kali mengutarakan idea itu di Las Vegas pada perhimpunan kempen pada Jun 2024, telah terlibat secara mendalam dengan industri perjudian dan hospitaliti selama bertahun-tahun. Presiden AS ke-45 dan ke-47 itu sebelum ini mengendalikan kasino di Atlantic City dari pertengahan 1980-an hingga awal 2000-an, dan jenama Trump Hotels semasanya mengendalikan lapan resort bukan perjudian, termasuk satu di Las Vegas. Acara spontan itu tidak diadakan di Trump Las Vegas, sebaliknya di hotel bukan perjudian AC Hotel Las Vegas Symphony Park. “Terima kasih kepada pemotongan cukai kami, minggu ini, beribu-ribu pelayan Nevada, pengedar kasino, pelayan bar, pekerja beg, tukang gunting rambut, kedi – oh, saya suka kedi-kedi itu, mereka sangat bagus jika anda mempunyai kedi yang betul – dan valet menerima bayaran balik cukai terbesar dalam hidup mereka,” kata Trump pada acara itu, menurut Nevada Independent. “Dan saya cuma ingin katakan, ‘Sama-sama.’” Tiada cukai ke atas tip positif tetapi tidak sempurna Industri perjudian secara amnya tidak menerima pengenalan yang mesra terhadap dasar kewangan Trump setakat ini dalam penggal keduanya. Lonjakan tarif beliau telah menyebabkan ketidaktentuan bagi pembekal dan mengganggu perjalanan antarabangsa, Commodity Futures Trading Commission sedang menerima pasaran ramalan, dan had untuk potongan kerugian perjudian pada penyata cukai telah diturunkan kepada 90%, satu perubahan kecil tetapi ketara bagi penjudi. Tetapi peruntukan tiada cukai ke atas tip Trump mungkin merupakan manfaat terbesarnya kepada industri setakat ini, terutamanya bagi ekonomi yang bergantung kepada pelancongan dengan ramai pekerja yang menerima tip seperti Las Vegas. Ketibaannya untuk musim cukai tahun ini adalah tepat pada masanya – kunjungan menurun 7.5% dan trafik udara menurun 6% pada 2025 selepas tempoh prestasi rekod dari 2021-2024. Culinary Union Local 226 adalah kesatuan sekerja yang paling berpengaruh di Las Vegas, mewakili seluruh Las Vegas Strip dan kira-kira 60,000 pekerja di seluruh Nevada. Pada Januari, Setiausaha-Bendahari Culinary, Ted Pappageorge memberitahu iGB bahawa peruntukan itu akan membawa "sedikit kelegaan", tetapi kesatuan itu juga mengkritik aspek potongan tersebut, dan membantah lawatan Trump minggu lepas. Status sementara peruntukan tersebut dan kelemahan lain seperti keperluan untuk pasangan suami isteri membahagikan potongan $25,000 adalah antara kritikan terbesar kesatuan itu. Dan dari segi politik, Culinary berhujah bahawa dasar Trump dan pertembungan dengan pemimpin asing adalah pendorong di sebalik kemerosotan pelancongan yang kini cuba diringankan oleh potongan tersebut. “Apabila pelancongan merosot, ahli Culinary Union merasakannya terlebih dahulu dengan waktu kerja yang kurang, pengurangan jadual untuk pekerja sambilan, dan pemberhentian kerja dalam pekerjaan yang menerima tip,” kata Pappageorge dalam satu kenyataan pada 1 April. “Pada masa yang sama, perubahan ‘Tiada Cukai Ke Atas Tip’ yang kononnya ini adalah sementara dan sangat cacat: Ia menghukum penerima tip yang sudah berkahwin, mengecualikan banyak ganjaran automatik, dan memberikan pemotongan cukai kekal kepada jutawan sementara pekerja mendapat kelegaan jangka pendek.” Rang undang-undang yang dicadangkan akan merombak rangka kerja potongan Dalam usaha untuk menangani kritikan tersebut, kesatuan itu telah menyokong TIP Improvement Act, sebuah rang undang-undang persekutuan yang difailkan pada 13 Februari oleh Wakil Nevada, Steven Horsford. Jika diluluskan, perundangan itu akan menghapuskan status sementara peruntukan tersebut, memperluaskan potongan kepada $100,000 dan banyak lagi. Rang undang-undang itu segera dirujuk kepada House Committee on Ways and Means, di mana Horsford menganggotainya, serta Committee on Education and Workforce, tetapi tidak mempunyai sebarang perkembangan sejak itu. “Rang undang-undang saya akan menjadikan kelegaan ini kekal, membetulkan penalti perkahwinan supaya keluarga tidak dihukum kerana memfailkan bersama, membenarkan penggunaan nombor pengenalan pembayar cukai yang disahkan supaya pekerja imigran tidak dikecualikan, menjelaskan bahawa potongan ini adalah milik pekerja, bukan majikan, dan melindungi ganjaran automatik,” kata Horsford dalam satu kenyataan. Kelulusan adalah sukar, kerana Republikan memegang kelebihan 217-212 dalam Dewan, walaupun kini terdapat lima kekosongan berikutan peletakan jawatan tiga wakil bulan ini dan kematian Wakil Georgia, David Scott pada hari Selasa. Dengan 2026 merupakan tahun pertengahan penggal, pilihan raya dan garis parti meresap ke dalam setiap aspek politik, termasuk tiada cukai ke atas tip. “Kita perlu memenangi pilihan raya pertengahan penggal,” kata Trump di Las Vegas minggu lepas, menurut Independent. “Jika tidak, dasar-dasar ini akan ditarik balik.” Pulangan awal kelihatan positif Selepas tahun yang merosot pada 2025, ekonomi Las Vegas nampaknya menunjukkan trend positif pada 2026. Pada Februari, kunjungan dan hasil perjudian Strip kedua-duanya mencatatkan keuntungan tahun ke tahun buat kali pertama sejak 2024. Menurut Nevada Department of Employment, Training and Rehabilitation, kawasan metro Las Vegas memperoleh 1,100 pekerjaan pada Februari, dan negeri itu memperoleh 1,600 pekerjaan hospitaliti untuk bulan tersebut. Jumlah pekerjaan Februari di Las Vegas adalah 25,100 lebih tinggi daripada Februari 2025, menurut DETR. Berkenaan dengan dasar tip baharu, keputusan awal juga kelihatan positif. Dalam hari-hari terakhir sebelum tarikh tutup cukai 15 April, pembayar cukai Nevada menerima purata bayaran balik sebanyak $4,193, yang keempat tertinggi di AS menurut Upgraded Points. Purata pulangan untuk Clark County, yang merangkumi Las Vegas, adalah sedikit lebih tinggi pada $4,341. Potongan persekutuan itu bukan manfaat khusus untuk Nevada sahaja. Beberapa negeri kasino utama yang lain berada dalam kedudukan 10 teratas purata bayaran balik, didahului oleh Louisiana di tempat kelima. Dua lagi, Mississippi dan Illinois, masing-masing menduduki tempat ketujuh dan kelapan. New Jersey menduduki tempat ke-14, dengan kebimbangan persaingan daripada kedua-dua kasino New York City yang akan datang dan pertumbuhan industri iGaming negeri itu yang terus meningkat. Unite Here Local 54, kesatuan gabungan Culinary di Atlantic City, tidak menjawab permintaan untuk komen. Jess MarquezJess telah membuat liputan industri perjudian global sejak 2022. Berasal dari Reno, Nevada, beliau ingin menyatakan bahawa ia adalah Ne-va-da, bukan Ne-VAH-da. Artikel ini disediakan oleh penyedia kandungan pihak ketiga. AsiaGameHub (https://asiagamehub.com/) tidak memberikan sebarang jaminan atau representasi berkaitan kandungannya. Kategori: Berita Terkini, Kemas Kini Umum AsiaGameHub menyediakan perkhidmatan pengedaran iGaming yang disasarkan untuk syarikat dan organisasi, dengan menghubungkan lebih daripada 3,000 media premium di Asia serta lebih 80,000 influencer khusus. Ia berfungsi sebagai jambatan utama untuk pengedaran kandungan iGaming, kasino, dan eSports di seluruh rantau ASEAN.
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The EGBA claims that the concept of an EU online gambling levy is “unworkable” iGame

The EGBA claims that the concept of an EU online gambling levy is “unworkable”

(AsiaGameHub) - The industry association states that an EU-wide charge on online gambling lacks a legal foundation. Belgium.- The European Gaming and Betting Association (EGBA) has reacted to the concept of an EU levy on online gambling, labeling the idea “unworkable”. The suggestion was raised by the European Parliament’s Budget Committee within its opinion on the EU’s Multiannual Financial Framework (MFF) covering 2028-2034. According to the EGBA, imposing an EU online gambling charge in addition to current national gambling taxes would also favor illegal gambling operators and undermine consumer protection for EU citizens. The group contends this action would ultimately lead to lower tax income for EU member states. Maarten Haijer, Secretary General of EGBA, stated: “Gambling is not currently harmonised at the EU level and there is no legal basis to define, manage, or gather such a levy. Even putting these legal hurdles aside, imposing another charge on top of existing national taxes – in an industry where licensed operators in some Member States already face tax rates over 50 per cent of gross gaming revenue – would have only one beneficiary: illegal operators.” Haijer continued: “Since they pay no tax, illegal operators can already provide players with more appealing products and prices, free from the consumer protections offered by licensed operators. Introducing an EU levy would exacerbate this problem: growing the black market, damaging consumer safety for EU citizens, and decreasing total tax revenues for Member States.” Maarten Haijer The EGBA emphasized that the European Parliament’s Budget Committee’s opinion was a very preliminary and conditional suggestion for member states to consider the idea of an EU online gambling levy, not a firm proposal. Any move to establish a new direct revenue source for the EU budget would need the unanimous consent of all 27 Member States via the EU Council. The European Parliament is scheduled to vote on the Committee's opinion during its plenary session next week. After this, official MFF discussions will commence, with an agreement anticipated by the end of 2026. In a related development, the EGBA has submitted evidence to the European Commission’s call for evidence concerning the forthcoming EU Action Plan on Fighting Online Fraud. In its submission, it advocated for coordinated EU measures to combat fraudulent gambling websites and applications that misuse the standing of lawful operators. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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British regulator indicates VPNs complicate tracking of illegal gambling iGame

British regulator indicates VPNs complicate tracking of illegal gambling

(AsiaGameHub) - The Gambling Commission has acknowledged that a greater amount of unlicensed gambling activity might be concealed. In the UK, the British Gambling Commission has issued a warning that the increasing adoption of virtual private networks (VPNs) is hindering the ability to accurately assess the scale of the illegal gambling market. In the regulator's most recent update concerning trends and data analysis, Tim Livesley, who leads its Data Innovation Hub, pointed out that the introduction of the Online Safety Bill last year prompted many consumers to bypass restrictions on online activities. He stated that the Gambling Commission had already "factored in an increase of 30 per cent" into its projections to account for black market traffic that is hidden by VPNs. However, the regulator now recognizes that since July 2025, "a larger proportion of web traffic could be concealed." The Gambling Commission considers web traffic estimates to be more effective for understanding trends rather than absolute traffic volumes, as they are subject to margins of error. It advises against relying on any single data source as definitive and is enhancing its methodology with additional data points, yet it still views web traffic to unlicensed gambling sites as a useful indicator of trends. Data from the past two years indicated a continuation of fluctuating trends in estimated engagement with unlicensed sites (measured by time spent on site) but did not align with a seasonal pattern. An increase observed in the autumn of 2024 was not replicated by a similar rise in the same period of 2025. Furthermore, the overall trendline does not suggest consistent or sustained growth in consumer engagement over the 21 months of available data. The Gambling Commission conducted further investigation by acquiring data on VPN usage from the communications authority Ofcom and the digital data firm Similarweb. The data from Ofcom revealed a sharp increase in VPN usage in July 2025, followed by a gradual decrease to a level approximately 40 per cent higher than previous levels. Data from Similarweb showed a similar pattern, though with a less pronounced initial surge. The accompanying figure presents an updated trendline of engagement, incorporating the Gambling Commission’s VPN usage assumptions adjusted according to these scenarios. The data for July is associated with a wider confidence interval, which then stabilizes to a more consistent range after this date. Trend line of estimated consumer engagement with illegal gambling websites – including VPN scenarios adjustment. Graph: Gambling Commission Livesley commented: "We are continuously working to enhance our methodology and are seeking input from other international regulators and licensed operators to help validate and improve existing data sources, as well as to identify additional datasets that can be used to deepen our understanding of the illegal market. We are also gathering more data on consumer engagement through the Gambling Survey for Great Britain (GSGB) and generating further insights via our Consumer Voice research program. "We will be releasing further updates on our research, statistics, and data initiatives throughout the year. The Commission continues to prioritize illegal gambling, and we will also provide additional information on how we are expanding our disruption and enforcement activities and how we are measuring the impact of these investments." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Sky Betting and Gaming prevails in legal appeal concerning personal data handling iGame

Sky Betting and Gaming prevails in legal appeal concerning personal data handling

(AsiaGameHub) - The Flutter-owned subsidiary has successfully appealed a decision that found its marketing activities to be unlawful. UK.- **Sky Betting and Gaming** (SBG), part of the Flutter group, has won an appeal against a High Court ruling regarding **marketing communications** sent to a problem gambler. The case of **RTM v Bonne Terre Limited & Anor**, which centered on allegations of data consent breaches, will now be referred back to the High Court. Last year, the High Court ruled that the claimant, identified as RTM, had not given **“legally operative consent”** for their personal data to be collected. RTM subsequently received direct marketing from Sky Betting and Gaming via **cookie tracking** and data harvesting, eventually gambling with the firm between 2007 and 2019 and **losing £45,000**. **Justice Collins Rice** previously held that “consent is subjective not objective,” ruling that RTM’s condition as a problem gambler meant they could not provide valid consent. SBG immediately contested the decision. During the appeal, the **Information Commissioner’s Office** (ICO) was asked to provide expert advice on how consent should be interpreted under data protection statutes. The Court of Appeal has since reversed the initial judgment. **Lord Justice Mark Warby** stated that the High Court's previous verdict was based on a “legally mistaken approach” to the requirements for proving that a data subject had “given consent.” The judge clarified that SBG, as a data controller, is “not required to prove the actual state of mind of the individual data subject” when they indicate consent for data processing related to direct marketing. He added that it is “neither necessary nor relevant” to investigate whether the subject was vulnerable or had an **impaired ability** to make autonomous decisions. Flutter UK&I hailed the ruling as a landmark decision for Sky Bet and the entire gambling sector. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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New York Attorney General opposes Coinbase and Gemini iGame

New York Attorney General opposes Coinbase and Gemini

(AsiaGameHub) - Attorney General Letitia James asserts that these firms are operating unauthorized gambling services via prediction market platforms. U.S.—New York Attorney General Letitia James has initiated legal action against Coinbase Financial Markets and Gemini Titan, claiming they are conducting illicit gambling activities through prediction market platforms. A statement from the Attorney General’s office indicates that the firms permit users to wager on various outcomes, such as sports, entertainment, and elections, which contravenes state regulations. James is seeking the disgorgement of allegedly unlawful gains, the provision of restitution to affected users, and the imposition of penalties amounting to triple the profits generated from these activities. The Attorney General contends that the companies neglected to secure the required authorization from the New York State Gaming Commission. Furthermore, she notes that their prediction markets are accessible to individuals aged 18 to 20, whereas the legal age for mobile sports wagering is 21. The lawsuits also charge Gemini and Coinbase with breaching state statutes that prohibit betting on contests involving New York collegiate teams. James stated: “Gambling remains gambling, regardless of the terminology used, and it is not exempt from oversight under our state laws and Constitution. The prediction markets operated by Gemini and Coinbase are essentially illegal gambling ventures that expose young individuals to addictive platforms lacking essential protections. My office is intervening to safeguard New Yorkers and halt these platforms from breaking the law.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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