(AsiaGameHub) – Marco Pequeno explored evolving market trends, methods for external visibility, and the intersection of land-based and online casinos.
Press release.— Amusnet’s participation at SiGMA South America went beyond the exhibition floor, as the company engaged deeply in industry dialogues. Marco Pequeno, Amusnet’s country manager for Brazil, was a key figure in these discussions, contributing as both a speaker and a moderator.
During the official session titled “Physical or Digital? Boundaries and Convergences in the Casino Industry,” Pequeno offered a market-focused outlook, emphasizing that traditional industry norms have shifted.
He noted that high-quality products are no longer the sole factor for success. Instead, a fundamental change has occurred where CRM tactics, influencer partnerships, and streamers are now vital for driving game engagement and visibility on operator sites.
Pequeno also pointed out a specific trend in the Brazilian market. Unlike established markets where discovery happens within the platform, Brazil prioritizes external acquisition and digital marketing to drive players to the game selection. This requires providers to be agile across various channels and collaborate more closely with operators on risk-sharing to stay ahead, according to Pequeno.
In addition to speaking, Pequeno moderated the panel “Between Successes and Missteps in Markets That Already Operate Land-Based Casinos.” This discussion featured global experts sharing practical insights on regulation, governance, and operational challenges.
The panel highlighted the importance of international standards in evaluating operational frameworks and the broader economic contributions of the industry, including employment, tax revenue, tourism, and investment.
By bridging local market needs with international expertise, Pequeno provided a comprehensive outlook on the current state and future trajectory of the Brazilian gaming sector.
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