(AsiaGameHub) – The agreement includes Caesars Sportsbook as well as William Hill’s digital and retail platforms.
US.- Caesars Entertainment has entered into a partnership with ALT Sports Data to broaden its Formula 1 betting offerings on both Caesars Sportsbook and William Hill’s digital and retail platforms. The collaboration encompasses proprietary Formula 1 models, pricing strategies, and real-time data infrastructure supporting pre-race, in-race, and micro-market betting opportunities.
Eric Hession, president of Caesars Digital, stated: “Formula 1 continues to engage fans through its intensity, strategic depth, and continuous innovation. By incorporating ALT Sports Data’s sophisticated modeling and real-time official data, we are enhancing our Formula 1 product line and providing customers with a more immersive way to enjoy every aspect of race weekend.”
Joe Dunnigan, CEO and founder of ALT Sports Data, remarked: “Formula 1 represents one of the most intricate and data-intensive sports environments globally, and this complexity presents a unique opportunity to transform the betting experience entirely. Our platform is engineered to leverage that potential at scale, and our partnership with Caesars enables us to launch a genuinely distinctive, continuously available product that captures the pace, strategy, and unpredictability inherent in Formula 1.”
Most recently, Formula 1 and FanDuel established an agreement naming FanDuel as an Official Betting Operator—marking the first time Formula 1 has formed such a partnership with a betting operator within the United States.
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