SOFTSWISS and Rubens Barrichello Begin Third Year of Collaboration – Positioned for Another Successful Lap

(AsiaGameHub) –   SOFTSWISS is celebrating two years of collaboration with Rubens Barrichello, who serves as a non-executive director in Latin America. The partners have aligned their strategy for a third year, with SOFTSWISS leveraging Barrichello’s expertise to enhance speed and productivity across its business operations.

Press release.- SOFTSWISS marks two years of partnership with Rubens Barrichello, its non-executive director for Latin America. The collaborators have set their strategy for a third year, with SOFTSWISS utilizing Barrichello’s experience to boost speed and productivity across various business functions.

During the past two years of working with Rubens Barrichello, SOFTSWISS has significantly expanded its presence in Brazil. In the first quarter of 2026, compared to the first quarter of 2025, the B2B tech provider saw a 65 percent increase in total bets and a 64 percent rise in GGR.

The company has also grown its local team from a single representative to a dedicated group focused on business development, account management, and marketing. This expansion aims to improve client service, ensuring prompt support and project completion throughout the region.

As one of Brazil’s most prominent racing personalities, Barrichello plays a crucial role in connecting the company with the local market. He supports educational initiatives, engages with partners, and contributes to business development efforts. Additionally, he has represented SOFTSWISS at significant industry events, including Futurecom 2025 and SiGMA South America 2026.

Rubens Barrichello stated: “I am pleased with our productive partnership. In our third year, our focus remains on building upon our initial achievements. I look forward to assisting the team in engaging partners through racing experiences, which offers a way to share something personal while forging genuine connections.”

Following several strategic discussions with C-level management, the company has established key business objectives for 2026. A primary goal, inspired by Rubens Barrichello’s diverse experience, is to deliver solutions more rapidly to accelerate product development and enhance productivity across business functions.

Ivan Montik, founder of SOFTSWISS, commented: “As a lifelong racing enthusiast, I understand that in business, much like on the track, milliseconds can determine success. Speed and precision are even more critical over extended periods. This is precisely the mindset Rubens instills in our daily work. It is this approach that has helped shape our industry standing and will continue to propel us forward.”

This emphasis on accelerating product delivery is already yielding positive outcomes. In just two months, the SOFTSWISS team successfully launched a new B2B product, the Prediction Markets Platform. This platform allows igaming operators to offer event-based wagering on real-world occurrences using a fixed-odds model, catering to evolving audience demands while remaining within their established business framework.